Chicago, IL – The Trade Show Exhibitors Association (TSEA) will begin the New Year in the midst of an online survey that will forecast trade show activity in 2009 and gauge exhibitors’ attitudes toward attendance audits.
A major portion of the 56-question survey compares the level of exhibitor participation in 2008 with previous years and also asks them to what extent they will be exhibiting at shows in 2009.
The 2009 Exhibit Management Survey began in mid-December and had received more than 500 responses by Christmas, according to David Brull, director of membership and marketing for TSEA. The results, he said, will be released in early March.
Audits that verify the numbers of attendees at an individual trade show have been touted by supporters as a reliable tool organizers can use to demonstrate the level of ROI that their events offer.
The survey includes a link that TSEA members can forward to colleagues so that they too can participate. “The more responses we get, the more meaningful the results will be,” said Margit Weisgal, TSEA president and CEO.