TSE to Organize Events for Italy-America Chamber of Commerce

HIL ANDERSON, SENIOR EDITOR
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Beverly Hills, CA – The Italy-American Chamber of Commerce West has selected Trade Show Executive to organize a pair of luncheons in November to introduce show managers to Italy’s Lombardy region. The events are scheduled for November 3 at the Beverly Hilton Hotel in Beverly Hills, CA and November 6 at the Venetian Resort Hotel and Casino in Las Vegas.

The luncheons will familiarize organizers with the region, the market, the business culture and business opportunities in the Lombardy region of Italy which includes the city of Milan.  Opportunities range from developing American pavilions in existing shows in the region to launching full-scale brand extensions of their own shows.

The Lombardy region offers two major exhibition centers. The Fiera Milano is a new, large-scale exhibition center which opened in 2005 and replaced the old fairgrounds. It offers 345,000 square metres of indoor exhibit space  (about 3.7 million square feet). Fiera Milano City, located in the heart of the city, features six modern pavilions offering 40,000 square metres of exhibition space (about 430,000 square feet).

Ten key executives from the chamber and Lombardy region will be on hand to provide details about the infrastructure and answer any questions organizers have.

The luncheons are free to show and event organizers as well as to industry vendors interested in expanding to that region or serving their clients there.

For more information, reach Diane Bjorklund, TSE director of events, at (630) 312-8915 or dbjorklund@tradeshowexecutive.com