TSE to Launch the Trade Show Executive I-Show™ with iCongo

TSE STAFF
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Carlsbad, CA and Montreal, Canada – iCongo, the leading provider of online events, and Trade Show Executive magazine, the leading magazine for trade show and event executives, have announced an alliance to produce the trade show industry’s first interactive directory of resources and industry vendors,  the Trade Show Executive I-Show™ in September 2008.

“More than a directory but not a face-to-face event, TSE’s I-Show™ is a new business platform that enables show executives to access rich information about venues and service firms in a way that has never been available to trade show executives before,” said Darlene Gudea, VP/publisher & editor of Trade Show Executive. “We are very excited to work with iCongo who offers one of the best software platforms to make this event a success.”  Ranging from a personalized video greeting by a CVB president or a virtual tour of a convention center, Gudea said the content within each exhibitor’s booth is limited only by their imagination.

By using the new generation of tools of iCongo’s platform, TSE’s I-Show® will resemble the look and feel of a trade show. “Exhibitors” will be arranged by category into one of six halls.

Also, TSE’s I-Show® will feature a Grand Ballroom & Conference Center with webcasts from the industry’s most renowned speakers who will address timely and critical subjects such as forecasting, budgeting, attendance promotion and legal issues. It will also feature streaming video live from Trade Show Executive’s Gold Awards (TM) Gala which will debut in March 2008.

The site will include The Trade Show Lounge, which will include a Chat Room and Newsstand offering past issues as well as the Best of Trade Show Executive articles and research. It will also offer “Hot Dates”  — an advertising section where convention centers can post (for a price) the “ holes” that are coming up fast in their booking schedules  that have not sold and for which they are offering  special low rates, packages  or upgrades.

The TSE Career Center will be the hot spot for show executives to learn about new job opportunities and how to advance faster within their organization or the industry at large.  Here is where Trade Show Executive’s Classified Ads and award-winning salary surveys, recruitment tips and skill-building ideas will reside.

Trade Show Executive magazine is an active supporter and sponsor of the exposition industry’s 20+ face-to-face events. There is no substitute for the education and networking provided by these events,” said Gudea. “Trade Show Executive’s I-Show was not created  to replace these events but to add a richer, interactive dimension to our print and online content.”

Yves Daoust, executive vice-president of iCongo, said, “We are looking forward to this alliance with the strong brand, Trade Show Executive. Together, we will create innovative new ways for marketers to communicate with their customers and prospects. By providing a complete set of online and offline marketing and advertising solutions, Trade Show Executive magazine and iCongo will enable trade show vendors to reach new levels of success.”

iCongo’s clients include publishers such as Business Week, Computerworld, Investment Executive, McGraw Hill and Reed  plus corporations such as Ashworth, Bausch & Lomb, Callaway Golf, Medtronic, Nikon and Pepsi. Reach Yves Daost, Executive VP, iCongo Live, at (514) 866-2664 x211 or ydaoust@icongo.com or www.icongo.com