Trade Show Revenues Rise 5% in Q1; Magazine Ad Pages and Revenues Decline

TSE STAFF
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Dallas, TX and New York, NY – The year started out well for the trade show industry as Q1 revenues rose to $2.9 billion, an increase of 5.3% over the same period last year, and attendance rose 3.1%, according to the Center for Exhibition Industry Research (CEIR).

“The growth trend is expected to continue through 2007,” said CEIR president and CEO Doug Ducate. The annual CEIR Index earlier determined that the exhibition industry had grown for the fourth consecutive year in 2006, increasing 4.6% over 2005. The CEIR Index, an objective measure of the annual performance of the exhibition industry, measures year-over-year changes in four key metrics: Net Square Feet; Attendees; Exhibitors; and Revenue.  The index provides exhibition industry performance across 11 key industry sectors.

In contrast, American Business Media (ABM) announced that magazine revenues in Q1 were down 1.2% from the same period in 2006 while ad pages dipped 2.9%. Two sectors that outperformed the average  were the Architecture, Design and Lighting category, which increased 10.7% on a year-to-date basis, and Professional Services, which was up 9.4%.  At the other end of the spectrum, the Computing, Software and Telecom sector fell 13%.

“As the numbers come in wrapping up the first quarter, we must continue to look at the entire scope of our business — in print, in person and online,” said Gordon Hughes, president and CEO of American Business Media. He said the figures pointed to an overall healthy trend in B-to-B media that was expected to continue through the year. “The growth trend in trade shows and other platforms, such as digital and custom media, is not replacing print, it is merely complimenting it and reflecting this dynamic shift,” he said.

In January 2005, the ABM augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s web site by clicking here.

Reach Doug Ducate at (972) 687-9242 or dducate@ceir.org; Gordon Hughes at (212) 661-6360 or g.hughes@abmmail.com