Carlsbad, CA – Economic unease is spreading, driven by a falling dollar, rising fuel prices and skittish financial markets. The possible effects on the trade show industry includes the likelihood of softer attendance at some shows as the year progresses, according to forecasts by Trade Show Executive’s Exposition Forecasting Board in the April issue.
With that in mind, Trade Show Executive is launching an eight-part series that will spotlight the shows that bucked the trend and achieved dramatic attendance growth. TSE News Editor Sandi Cain will identify their unique challenges, what strategies and tactics they employed, and what results they produced. Beginning with “NAMM Show Grows by Tweaks and Bounds” in the June issue, Cain takes a look at how the International Music Products Association increased attendance by turning people down.
We encourage show organizers to submit their success stories for consideration in this column to Sandi at firstname.lastname@example.org.