Carlsbad, CA – After reaching Number One in market share in December 2006, Trade Show Executive magazine has again climbed to Number One in market share, this time for the entire First Quarter of 2007, according to statistics independently compiled by IMS, an ad tracking firm based in Toronto that tracks ad pages for over 2,000 magazines. Trade Show Executive grew 98% over the First Quarter of 2006, selling 123 ad pages versus 68 pages in Q1 2006. Tradeshow Week moved down to second place, with 114 ad pages sold during the first Quarter of 2007, and EXPO dropped to third, with 68 ad pages.
Darlene Gudea, VP/publisher & editor of Trade Show Executive, said Trade Show Executive is on track to double in size by year-end, having already reached 2006’s full-year revenue levels this week. Due to continued expansion, Trade Show Executive will move to new offices on June 1st, in the same building, to suite 220.
TSE‘s growth has been across the board — in print products and online; with new advertisers coming onboard; and with many existing advertisers increasing their ad spend dramatically. Coming up in 2008: Trade Show Executive’s family of four directories will expand to five; TSE will launch a new survey in conjunction with a leading industry association; and several new web initiatives are in the works.
“TSE‘s award-winning staff and contributors have been instrumental in delivering the editorial that show organizers depend on and trust,” Gudea said. “I am also grateful for the support of show organizers and industry providers who have made our success possible, as well as our partners Meetings & Conventions magazine, Masexpos magazine and m+a magazine,” Gudea said.
