Chicago – Trade shows may be closed to the general public but consumers will get an advanced look at new gadgets, technological advances and medical breakthroughs, months before they make it to the marketplace, as a result of PrivilegedAccess.tv, a new online video platform announced today. For the show organizer, PrivilegedAccess.tv offers a new revenue stream and global brand enhancement opportunity.
PrivilegedAccess.tv is a partnership of the award-winning KRT Productions and Trade Show Executive magazine. [To see the demo, click on the link at the bottom of the article]
“PrivilegedAccess.tv is the first broadband online video platform devoted solely to the excitement and innovation of new products and services launched at trade shows,” said Tom Rivera, managing partner of the new corporation. “PrivilegedAccess.tv’s Emmy and Telly award-winning production team will tape the latest products and advances of exhibitors on the show floor, and then create an exciting online video which will air on PrivilegedAccess.tv for the benefit of the exhibitor, their distributors and the general public.”
PrivilegedAccess.tv will add international exposure to exhibitors’ current marketing campaigns, turning their advertising into compelling entertainment and offering multiple, interactive opportunities for promotions, Rivera added.
Darlene Gudea, a partner in PrivilegedAccess.tv and publisher and editor of Trade Show Executive magazine, said, “While trade shows may be under the radar screen of the general public, the business community knows that expositions are the most exciting and effective means of getting their products to the market. Privileged Access will give consumers a ‘backstage pass’ and sneak peek at the new products that will be on the store shelves months from now, as well as a look at new drugs and medical advances.“ As a result, Privileged Access will not only stimulate demand for new products and services but also build awareness of the effectiveness of expositions to a mass audience, she pointed out.
“Professionally produced online video is the fastest and most effective marketing opportunity available today,” said Kathy Rivera, president of KRT Productions and partner of the new corporation. “PrivilegedAccess.tv will stimulate excitement and demand for new products and processes by attracting thousands of viewers, ranging from industry professionals who couldn’t make it to the event to a brand new audience, the general public.”
“Trade shows are where the market gathers for three or four days to introduce and test the latest, cutting edge products,” said Richard A. Simon, a partner in PrivilegedAccess.tv and president of United Service Companies. “Privileged Access is positioned to be the ‘must visit’ asset for further community building within every major industry. It will also drive future floor traffic and exhibit space sales as those people who did not attend or exhibit in the show will certainly want to participate in the next one.”
“As shows are filmed and presented on the site, PrivilegedAccess.tv will become a new media benchmark,” said Dorian Dickinson, vice president of development & sales for the new corporation. “PrivilegedAccess.tv uncovers the best products, services and technologies coming to market and brings them to one dynamic video website.” PrivilegedAccess.tv viewers will come from both the B-to-B and B-to-C worlds, making the company a magnet for marketers developing new media campaigns, he noted.
One of the unique operational benefits of the new company is partner KRT Productions’ ability to produce high quality video segments and post them on the website on a rapid turn-around basis. KRT Productions brings to the table a 25-year record of success in broadcast television.
Who’s Who with PrivilegedAccess.tv
KRT Productions, and its Emmy Award winning president and executive producer, Kathleen Rivera, has produced honored documentaries for Chicago network affiliates NBC, CBS, ABC, Superstation WGN, The History Channel, Nickelodeon, PBS, Fox and Turner Broadcasting. Kathy has also won numerous Telly Awards for her advertising agency clients in addition to her National Education Association Awards for the educational division of KRT Productions.
PrivelegedAccess.tv Managing Partner Tom Rivera has been a leading figure in the Illinois hospitality industry for nearly four decades. He was the CEO of the Greater Woodfield (IL) Convention & Visitors Bureau, which is one of the nation’s largest suburban convention bureaus and Vice Chair, Government Relations, for Visit Illinois. He was instrumental in the building of the recently opened Renaissance Schaumburg Hotel & Convention Center and was the first person elected to the new Illinois Tourism Hall of Fame.
Darlene Gudea has two decades of experience in the publishing and exposition industries. She is presently publisher and editor of Trade Show Executive magazine, the leading magazine for the exposition industry.Trade Show Executive reached Number One in market share in December 2006, then maintained the lead in the 1st Quarter and 2nd Quarter of 2007, according to IMS Ad Tracking Service, Tornoto, ON, Canada. Trade Show Executive is audited by BPA and has won 22 editorial and design awards in the past three years. Gudea is active in industry associations, and has served on the boards of the International Association of Exhibitions and Events (IAEE), the Trade Show Exhibitors Association (TSEA) and the Exhibit Designers & Producers Association (EDPA). She was recognized by IAEE with its Distinguished Service Award in 1994 and by the Trade Show Exhibitors Association with its Distinguished Service Award in 1993.
Richard A. Simon, president of United Service Companies, and partner in PrivilegedAccess.tv, was named one of the most influential people in the exposition industry. For the past 15 years, Simon has served on the Board of Directors of the Chicago Convention and Tourism Bureau as a director and officer including Chairman of the Board.
Dorian Dickinson brings extensive experience as an internationally recognized marketer specializing in consumer products. “We have built a team of specialists with broad knowledge of marketing and video production to work with show management and exhibitors to give the general public and a wider trade audience a global view into the future,” said Dickinson.
The first show is expected to air in the First Quarter of 2008.
How Can Your Show Be Aired on Privileged Access.tv?
Show managers interested in learning more about getting their show covered on PrivilegedAccess.tv should contact Darlene Gudea, Publisher & Editor of Trade Show Executive at (760) 929-9666 or dgudea@tradeshowexecutive.com; or Dorian Dickinson, vp of development and sales at (312) 341-9629 or ddickinson@PrivilegedAccess.tv
