The Money Show Acquires Two Canadian Financial Brands from Diversified Business Communications

HIL ANDERSON, SENIOR EDITOR
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Sarasota, FL – The Money Show expanded into Canada with the acquisition of The Financial Forum & Wealth Management Expo and The Canadian Technical Analyst Summit from Diversified Business Communications.

The Money Show will add The Financial Forum to its World Money Show brand and change the dates of two of the three shows to better accommodate Americans interested in Canadian investments and Canadian “Snowbirds” who attend Money Show events in the southern United States during the Winter.

“The Canadian market has always been of interest to us,” said Kim Githler, president and co-founder of the Money Show. “But we were always respectful of Diversified’s position in Canada, and they have done a good job there. When they asked us if we would be interested in the acquisition, we of course said yes.”

The Financial Forum series has been in operation for 24 years and last year drew a combined 14,497 attendees to three events in Toronto, Calgary and Vancouver. Githler said she anticipated a gradual growth of the events in attendance and number of exhibitors.

Githler said the Toronto forum hosted 40 exhibitors, half of which were publicly traded major companies and the rest consisted of brokerages, banks, research firms and software vendors. “We understand the niche-type market we are delivering to,” she said.

Much of the organizing work for the Canadian events will be carried out at the Money Show headquarters in Sarasota, FL, Githler said.

Interest in Economics Picks Up

Githler added that the prospects for the investment events in both Canada and the U.S. appeared sunny despite the recession. “When we see a downturn, we look to increase our market share,” she said.

Githler has seen a few economic rough patches since 1978 when she and Charles Githler launched their company under the name InterShow. She said tough times make investors more interested in education, information about new opportunities, and new products and services.

Speakers tend to be more anxious to share their wisdom with the public, she added, while exhibitors still want to participate in a person-to-person environment even if their trade show budgets have been scaled back. “They are looking to build client relationships and close the deal,” she said.

Reach Kim Githler at (800) 970-4355 or president@intershow.com