Chicago -To preview its SISO Executive Conference, the Society of Independent Show Organizers (SISO) will present one of the event’s most popular sessions, “Super-ROI Attendee Marketing Campaigns,” on July 21 at the Hilton at Los Angeles International Airport (LAX). The presentation will cover audience profiling and targeting, the value of multiple delivery systems and innovative media buying strategies. Presenters include Howard Friedman, Group Show Director, VNU Expositions; Margaret Launzel-Pennes, Director of Events, Bobit Business Media; Cristopher Levy, Vice President, Marketing, Shomex; and Zahava Stroud, President, iHollywoodForum.
Registration and breakfast will begin at 7:30 am; the panel will conclude at 10:00 am. Reach Mary Beth Rebedeau, Executive Director, Society of Independent Show Organizers, (708) 361-6000 x204 or email@example.com.