SEMA Captures the Crowd With Interactive Photo Mosaic

HIL ANDERSON, SENIOR EDITOR
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Diamond Bar, CA – The SEMA Show has come up with a unique way to engage attendees during and after the show, and make use of the rising flood of selfies and other photos snapped on the show floor.

The “SEMA Show Mosaic” is a collection of thousands of exhibit-floor photos cobbled together into a larger image of a person and two cars, which nicely fits the show’s theme of customized cars and the auto aftermarket industry.

Viewing the mosaic online has the added feature of zooming in on each individual image by pointing the cursor at it. The photos range from selfies with NASCAR legend Richard Petty and marketing shots of new products with the exhibitor’s name on it to photos of the many tricked-out hot rods and low riders that are shown off annually at The SEMA Show.

The mosaic was the work of Picture Mosaics, LLC, a firm located outside of Philadelphia that can put together a mosaic in real time as images are collected via social media or from a designated photographer on site. The company’s client list includes blue chip corporations, professional sports teams and not-for-profit organizations.

Reach Peter MacGillivray, vice president of events & communications, at (909) 396-0289, x6686, or peterm@sema.org