Penton Goes Kosher

RENEE DIIULIO, SENIOR EDITOR
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Boulder, CO – Penton Media, Inc. expanded its New Hope Natural Media portfolio with the purchase of the Kosher World Conference & Expo from Shows International. Launched two years ago, Kosher World has three editions: Kosher World Miami, Kosher World Southern California in Anaheim and Kosher World Los Angeles.   Penton’s New Hope division produces two of the largest natural and organic products trade shows in the U.S. (Natural Products Expo East and West) and plans to co-locate Kosher World with Natural Products Expo West in Anaheim beginning in March 2006.

“This acquisition provides the foundation for us to continue the growth of our natural products/food sector portfolio, which have been strong performers for Penton,” says David Nussbaum, Penton CEO.  Kosher is estimated to be an $8 billion industry worldwide, with an average annual growth rate exceeding 15% for the past 10 years.

Kosher World L.A. drew 3,653 attendees to nearly 120 exhibiting companies. The next show runs  in Anaheim and will be co-located with Natural Products Expo West. “The co-location will offer our exhibitors tremendous marketing efficiency with the benefit of substantial buyer crossover traffic,” says Fredrik M. Linder, President of New Hope Natural Media.

Reach David Nussbaum, CEO, Penton Media, Inc., at (216) 696-7000 or dnussbaum@penton.com.