NürnbergMesse North America Opens Atlanta Office

HIL ANDERSON, SENIOR EDITOR
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Atlanta, GA – NürnbergMesse North America opened a new office in Atlanta in December. The new facility at 400 Interstate North Parkway will serve as the new headquarters for the North American subsidiary that Germany-based NürnbergMesse GmbH launched in 2007.

The company selected Atlanta as its U.S. base in part because the city is already home to subsidiaries and branch offices of around 40 companies and professional firms from Bavaria alone. Atlanta also is a major international airline hub with daily flights to Germany.

Thus far, NürnbergMesse North America organizes one trade show, the American Coatings Show, but sees the U.S. market as promising even with the economy in turmoil.

“We will be seeing a change in the overall demographics of trade show attendees,” said Dirk Ebener, managing director of NürnbergMesse North America. “More global businesses send senior executives and department heads to U.S. trade shows.”

Ebener said his team would use its knowledge of the European business community to make it as easy as possible for overseas attendees to travel to the American Coatings Show and any future NürnbergMesse North America events. In addition, the company was developing online tools for European business people to use to access pre-show and post-show information.

Reach Dirk Ebener at (770) 618-5832 or dirk.ebener@nurnbergmesse-north-america.com