Nielsen Veteran Cathy Griffith Named Company’s Operations Director

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San Juan Capistrano, CA – Nielsen Expositions promoted Cathy Griffith to operations director, replacing Cindy Sample, who left Nielsen to head up the trade show division of the National Association of Music Merchants. Griffith will continue to oversee the production of Nielsen’s ASD brand shows as well as other centralized services companywide.

“I am thrilled to have the opportunity to be involved in services that reach across all Nielsen Expositions events, as well as workdirectly on the ASD portfolio of shows,” Griffith said.

Griffith, who has more than 25 years in the trade show industry, will remain based in Southern California. Her new responsibilities include implementing new technology in the registration and operations areas of Nielsen’s more than 100 exhibitions and events.

Reach Cathy Griffith at (949) 226-5783 or