Messe Frankfurt Expanding Automechanika in England; Will Be the 15th in Its Expansive Portfolio

HIL ANDERSON, SENIOR EDITOR
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Frankfurt, Germany – Messe Frankfurt is expanding its Automechanika brand again with the planned 2016 launch of a new show in Great Britain.

Automechanika Birmingham will debut June 7-9, 2016 at the National Exhibition Centre in Birmingham, increasing the worldwide Automechanika portfolio to 15 shows in 14 nations. Automechanika serves the global automotive aftermarket and its supply chain, although Messe Frankfurt sees the Birmingham show serving a regional audience.

“The market in the United Kingdom is very strong and is predicted to grow further over the next five years,” said Michael Johannes, vice president of Messe Frankfurt and brand manager of Automechanika. “There is no national domestic event currently, so we feel we can bring the brand, the experience and the market knowledge to deliver value to our visitors and exhibitors.”

Initial projections for the show, to be held in Hall 9 of the convention center, are for about 250 exhibitors and 5,000 attendees.

Messe Frankfurt is working on the project with longtime British partner Forest Exhibitions, which has recruited British exhibitors for Messe Frankfurt events around the world.

Reach Michael Johannes at +49 69 75 75 -5373 or michael.johannes@messefrankfurt.com; Rob Sherwood, managing director of Forest Exhibitions, at +44 (0) 1483-483983 or rob.sherwood@uk.messefrankfurt.com