LONDON — Event Relief 2021, a 24-hour vodcast hosted by Dan Assor, will kick off at midnight GMT on March 3 to benefit the U.K.-based charity EventWell. This crowdfunding event, which will be streamed live across LinkedIn, Facebook and YouTube, and across multiple time zones, has drawn the attention of major industry players as sponsors, including IMEX Group, the Society of Independent Show Organizers (SISO) and UFI, The Global Association of the Exhibition Industry.
March 3 is International Event Well-Being Day, an appropriate occasion to grow awareness of the mental health crisis in this industry caused by COVID-19.
EventWell bills itself as “The Mental Health and Wellbeing Voice of the Events Industry.” Donations raised from Event Relief 2021 will go to EventWell’s programs to support and serve business members in the event industry community, thousands of whom have either been laid off or have had their businesses destroyed by the global pandemic. Every donation from Event Relief 2021 will help individuals who need and/or experiencing professional, personal and financial hardship.