London and Miami – Montgomery International and the World Trade Center Miami have signed a joint venture agreement with the aim of expanding the Americas Food & Beverage Show & Conference held annually at the Miami Beach Convention Center.
The new company will be based in Miami and called The Americas Trade and Exhibition Company (ATEC). The show will be re-branded in 2006 as IFE Americas, The 9th Americas Food & Beverage Show & Conference. This year’s show, scheduled November 19-20 at the Miami Beach Convention Center, will feature 400 exhibitors from 14 countries.
IFE is one of the strongest exhibition brands in the food and beverage industry worldwide and includes shows in London, New Delhi, Moscow, Warsaw and Budapest. The goal of the joint venture is to extend the brand into North and South America and create the leading food and beverage show in the Western Hemisphere. The show faces considerable competition from shows staged by Reed Exhibitions, Diversified Communications and a number of associations.
This month’s event has expanded to include gourmet foods and Hispanic foods. It is strongly endorsed by the National Association of State Departments of Agriculture (NASDA) and the United States Department of Agriculture (USDA), along with national group organizers from Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, Poland, Thailand, United Kingdom, Uruguay and Venezuela.
“We will be bringing our international expertise and global IFE brand, to help develop the show to an even wider audience,” says Christopher Newton, Chairman of Montgomery. “The World Trade Center Miami is thrilled to partner with Montgomery International. Its global connections and ‘new ideas’ focus will add significant value to the show,” says Charlotte Gallogly, President of the World Trade Center, Miami.