IAEE’s Survey of Consumer Events Finds Optimism for 2012

HIL ANDERSON, SENIOR EDITOR
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Dallas, TX – The International Association of Exhibitions and Events (IAEE) has released Public Events Industry 2011, its latest survey of event organizers about the status and near-term prospects for the sector.

According to the organizers who took part in the study, the economy remains the No. 1 issue facing the industry, but the mood is generally optimistic. In fact, 66% of the organizers said they considered themselves to be optimistic or even “very optimistic” about 2012, and 32% were planning to launch new events this year.

“With three years of survey data now available, the public events industry is showing some optimistic signs with growth in exhibit space sales and steady revenue and attendance figures,” said IAEE President Steven Hacker. “The economy, however, continues to be a major factor impacting many sectors of the public events industry.”

Public Events 2011 and a supplemental report, How the Public Event/Consumer Show Engages with the Younger Generations/Professionals, are available at no charge to IAEE members at www.tradeshowstore.com. Nonmembers may purchase the report for $99.95.

Reach Steven Hacker at (972) 458-8002 or shacker@iaee.com; Terri Phillips, executive director, Public Events Council, at (972) 687-9213 or tphillips@iaee.com