Atlanta, GA – Chris Price has left Graphic Arts Show Company after nearly nine years to join Tradeshow Logic as its chief strategy officer. Price, who had led PRINT and GRAPH EXPO during some challenging times for the printing industry, is the latest established veteran to join Tradeshow Logic. The Atlanta-based event solutions firm last month brought aboard Robbi Lycett as an event strategist. She is the former senior vice president, conventions & conferences for Biotechnology Industry Organization.
Price will be based in Northern Virginia and will oversee multiple projects in-progress. “Shows will grow faster and smarter under Chris’s direction,” said Tradeshow Logic President B.J. Enright.
Price was honored at last year’s Trade Show Executive Gold 100 Awards & Summit with the “Marketing Genius Award” and “Master of Co-Location.” GRAPH EXPO 2014 drew more than 19,000 attendees who made it to Chicago despite monumental airline delays and cancellations caused by a fire at a critical air-traffic center. Price was also named a TSE 2014 Leader & Legend and appeared on the cover of the August 2014 issue and Power Lunch feature.