Exhibition Industry Grows 4.8% in 2006

TSE STAFF
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Dallas – According to the fourth annual CEIR Index, the exhibition industry grew 4.8% in 2006 over 2005 levels, just slightly below the 5.8% annual gain posted in 2005. Morever, the exhibition industry achieved the fourth consecutive year of industry growth and surpassed the 3.4% growth in the economy in 2006.

The fastest-growing market sectors from 2005 to 2006 were Professional Business Services (+11.1%); Raw Materials and Science (+10%); Transportation (+9.4%); Building and Construction (+9.2%); and Food (+7.4%).

Nearly 300 events contributed data for this report, and the results show that the exhibition industry is healthy, vibrant and growing. As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year changes in four key metrics to determine overall performance: net square feet; attendees; exhibitors; and revenue.

Over the period covered by this report (2000-2006), all four exhibition industry metrics rose on a compound annual growth rate (CAGR) basis: net square feet (+3.6%); revenue (+2.6%); attendees (+1.6%); and exhibitors (+1.5%). In 2006, revenue increased 9.7%, followed by 4.6%, 3.8% and 1.3% gains in attendees, net square feet and exhibitors, respectively.

The CEIR Index provides exhibition industry performance across 11 key industry sectors: Professional Business Services; Consumer and Retail Trade; Sports and Entertainment; Food; Government; Building and Construction; Industrial and Manufacturing; Communications and Information Technology; Medical and Health Care; Raw Materials and Science; and Transportation.

Over a six-year period analyzed by CEIR, these were the leading  market sectors by growth, from 2000 to 2006:

  • Building and Construction (+5.4% CAGR);
  • Sports and Entertainment (+5.3% CAGR);
  • Transportation (+4.8% CAGR); and
  • Medical and Health Care (+4.0% CAGR).

Total growth rates in the other industry sectors from 2005 to 2006 were: Building and Construction (+9.2%); Food (+7.4%); Communications and Information Technology (+3.4%); Medical and Health Care (+3.0%); Industrial and Manufacturing (+3.0%); Sports and Entertainment (+2.9%); Government (+1.0%); and Consumer and Retail Trade (+0.1%).

With a 7.4% gain in 2006, the Food sector displayed the greatest turnaround among sectors, as it posted a 10.9% decline in 2005 versus 2004 levels.

Veris Consulting, a leading exhibition industry research consultancy, collected the data and created the CEIR Index results. The Jordan, Edmiston Group, Inc. (JEGI), a leading investment banking firm for the media and information industries, provided year-over-year analysis of exhibition performance for each of the 11 industry sectors covered by this report. Camilli Economics, an independent economic advisory services firm, provided Economic Overviews and Outlooks for each of the 11 industry sectors. Trade Show Executive, an award-winning magazine covering the trade show industry, provided design services and oversaw production of the final report.

Trade Show Executive is handling copy sales for the CEIR Index. Contact Sunny Makarow at  (760) 929-9604 or smakarow@tradeshowexecutive.com