DOC Selects a Record 42 Shows for Worldwide Promotion in its International Buyer Program

RENEE DIIULIO, SENIOR EDITOR
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Washington, DC – The U.S. Department of Commerce has named a record 42 shows to its International Buyer Program for its 2006 fiscal year, which begins October 2005. This is a significant increase over the 36 events selected for 2005 and the 28 chosen in 2004.

The growth was made possible by a reorganization that brought in 16 additional personnel, says Jim Boney, Sector Manager and International Buyer Program, Global Trade Programs, U.S. Department of Commerce. Since its original inception in the 1970s (the program assumed the name International Buyer Program in 1999), the number of applicants has exceeded the available spots. And for good reason — the program brings a total of more than 160,000 overseas buyer attendees to the selected events every year.

This year’s list represents a variety of industries, selected for their ability to compete internationally. (See table below.)

What is the DOC’s International Buyer Program?

An export promotion program of the U.S. Department of Commerce, the International Buyer Program works with trade show organizers to promote selected U.S.-based events worldwide. The effort has successfully brought more than 160,000 international buyer attendees to selected shows.

 

Application and Selection Process

Interested show producers apply within a 60-day window that typically ends in June. Each event is then ranked on a variety of criteria by overseas posts and project officers using a 10-point scale. The survey is intended to determine market demand, international interest in attending an event and the show’s potential both abroad and at home. Responses are evaluated and selections announced.

The inclusion of an industry or show is not based on product, but rather on its global competitiveness and ability to benefit from participation in the program. “Industries tend to run hot and cold,” says  Boney.

Costs and Benefits     

Once selected, the show organizers are contacted to arrange meetings to start  the planning process and set  promotional schedules. The work begins 9 to 12 months before the show to allow enough time for promotional efforts. These efforts include advertising in Commercial News USA, overseas newsletters and related sector publications; direct marketing through posts and local co-sponsoring organizations; and work with commercial staff in U.S. embassies and consulates.

The program is affiliated with 179 offices in 78 countries, some of which will organize delegations to attend the events. IBP staff then manages an International Business Center on the show site that hosts these delegates and performs matchmaking between overseas distributor prospects and the show’s exhibitors.

According to Boney, the number of delegations per show varies, with an average of five to eight and the highest rising above 50. “We drew 34 delegations to the AAIW – Automotive Aftermarket Industry, about 30 to CONEXPO-CON/AGG and 25 to NAHB’s International Builders Show,” estimates Boney.

Show organizers pay $8,000 a year to participate for one on-site International Business Center and $12,000 if they wish to have two.

In addition to raising global awareness of the event and increasing international attendance, the show’s exhibitors see direct benefits as well. They are able to:

  • Meet qualified foreign buyers and distributors, whether on their own or through the business center;
  • Promote their products and services worldwide through the Export Interest Director, which is published by the event organizers and distributed to all international visitors at the show;
  • Obtain access to hundreds of current international trade leads; and
  • Receive expert hands-on export counseling, marketing analysis and matchmaking services.

Reach Jim Boney, Sector Manager and International Buyer Program, Global Trade Programs, U.S. Department of Commerce, (202) 482-0146 or Jim.Boney@mail.doc.gov.

Trade Shows Selected for DOC’s International Buyer Program FY 2006

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Start Date

Show Name

 

Sector Name

 

Location

26-Sep-05

PACK EXPO

 

Food Processing & Packaging

 

Las Vegas, NV

1-Oct-05

American Dental Association Exhibition

 

Dental Equipment

 

Philadelphia,PA

18-Oct-05

Medtrade

 

Medical Equipment

 

Atlanta, GA

22-Oct-05

TELECOM

 

Telecommunications

 

Las Vegas, NV

25-Oct-05

Louisiana Gulf Coast Oil Expo (LAGCOE)

 

Oil/Gas Field Machinery

 

Lafayette, LA

25-Oct-05

ISA Expo – Automation & Control

 

Process Controls – Industrial

 

Houston, TX

26-Oct-05

Worldwide Food Expo

 

Food Processing & Packaging

 

Chicago, IL

29-Oct-05

WEFTEC

 

Pollution Control

 

Washington, DC

1-Nov-05

AAIW – Automotive Aftermarket Industry Week

 

Automotive

 

Las Vegas, NV

6-Nov-05

Int’l Irrigation Show

 

Agribusiness

 

Phoenix, AZ

25-Nov-05

Greater New York Dental Meeting

 

Dental Equipment

 

New York, NY

6-Dec-05

POWER-GEN International

 

Electric Power Systems

 

Las Vegas, NV

5-Jan-06

Int’l CES (Consumer Electronics Show)

 

Consumer Electronics

 

Las Vegas, NV

12-Jan-06

Int’l Builders Show

 

Building Products

 

Orlando, FL

17-Jan-06

World of Concrete

 

Construction

 

Las Vegas, NV

1-Feb-06

MAGIC Marketplace – Winter

 

Apparel & Textiles

 

Las Vegas, NV

3-Feb-06

Graphics of the Americas

 

Printing & Graphic Arts

 

Miami Beach, FL

14-Feb-06

World Ag Expo

 

Agribusiness

 

Tulare, CA

Mar-06

SATELLITE Conference & Exhibition

 

Telecommunications

 

Washington, DC

12-Mar-06

Int’l Home & Housewares Show

 

Household Consumer Goods

 

Chicago, IL

24-Mar-06

Natural Products Expo – West

 

Household Consumer Goods

 

Anaheim, CA

Apr-06

Int’l Franchise Expo

 

Franchise

 

Washington, DC

2-Apr-06

AHMA – Hardware Show

 

Building Products

 

Chicago, IL

5-Apr-06

Int’l Security Conf/Expo (ISC EXPO)

 

Security/Safety

 

Las Vegas, NV

5-Apr-06

CTIA Wireless

 

Telecommunications

 

Las Vegas, NV

21-Apr-06

Kitchen/Bath Industry Show/Conf

 

Building Products

 

Chicago, IL

24-Apr-06

Nat’l Assn of Broadcasters – NAB Show

 

Telecommunications

 

Las Vegas, NV

May-06

Waste Expo

 

Pollution Control

 

TBD

7-May-06

Food Marketing Institute – FMI Show

 

Food Processing & Packaging

 

Chicago, IL

9-May-06

Nat’l Hardware Show & Lawn-Garden World

 

Building Products

 

Las Vegas, NV

20-May-06

Nat’l Restaurant-Hotel-Motel Show – NRA

 

Hotel/Restaurant Equipment

 

Chicago, IL

21-May-06

National Show (Cable & Telecom)

 

Telecommunications

 

New Orleans, LA

5-Jun-06

SUPERCOMM

 

Telecommunications

 

Chicago, IL

7-Jun-06

InfoComm International

 

Audio/Visual equipment

 

Orlando, FL

11-Jun-06

American Water Works Assn Conf/Exhibit

 

Water Resources Equipment

 

San Antonio, TX

19-Jun-06

Int’l Plastics Showcase – NPE 2006

 

Plastics Machinery & Equipment

 

Chicago, IL

21-Jun-06

C3 Expo (Corporate and Channel Computing)

 

Computer Equipment & Services

 

New York, NY

6-Jul-04

Clinical Laboratory Exposition

 

Laboratory & Scientific Instuments

 

Chicago, IL

1-Aug-06

MAGIC Marketplace – Summer

 

Apparel & Textiles

 

Las Vegas, NV

6-Aug-06

APCO Int’l Conference & Exposition

 

Security/Safety

 

Orlando, FL

15-Sep-06

Natural Products Expo – East

 

Household Consumer Goods

 

Washington, DC

25-Sep-06

Int’l School,Home,Office Prod. – SHOPA Show

 

Business Equipment

 

Orlando, FL