Developers Sought for GWCC Convention Hotel

HIL ANDERSON, SENIOR EDITOR
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Atlanta, GA – Atlanta has moved a step closer to the construction of a major convention hotel alongside the Georgia World Congress Center (GWCC).

The GWCC Authority released a request for qualifications in January for developers interested in bringing a 1,200-room hotel to the GWCC campus.

The request was aimed at developers specializing in large urban hotels of 800-1,200 rooms. Responses are due February 16.

The Atlanta Business Chronicle said one GWCC consultant suggested the Atlanta-based InterContinental Hotels Group brand would be a likely operator.

Show organizers currently rely on a collection of major downtown hotels for their housing needs, but most are about 1 mile from the GWCC and require shuttle bus service for their attendees.

The GWCC is the fourth-largest convention center in the U.S., according to the Trade Show Executive World’s Top Convention Centers rankings. The center has 1.4 million square feet of prime exhibit space along with 313,000 square feet of meeting space.

Last year, the GWCC and its neighbor, the Georgia Dome, hosted 552 events with around 2.3 million attendees. According to the center’s 2014 annual report, the campus generated an economic impact of more than $1.4 billion, including $11.4 million in hotel taxes. Trade shows alone drew 313,819 visitors, 91% of whom were from outside the state of Georgia and who spent an average of $247 per day on lodging and other expenses.

Reach Mark Zimmerman, general manager, at (404) 223-4200 or mzimmerman@gwcc.com