CES 2021 Reimagined for a Fully Digital Platform

Frances Ferrante
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ARLINGTON, VA — The Consumer Technology Association (CTA) has officially opened the doors to the all-digital CES 2021, taking place January 11-14. The online event will have all the components of the formerly live one — next-gen product announcements, press events and keynotes from industry thought leaders.

“We’ve fully reimagined the CES 2021 experience, creating a digital platform that will inspire, engage and fuel the future of the global tech industry,” said Gary Shapiro, President and CEO of the CTA.

More than 1,000 exhibitors are on board, from tech giants such as Accenture, Intel and Samsung Electronics to nontraditional tech companies including Bridgestone, Caterpillar, John Deere and L’Oréal. Confirmed keynote speakers include AMD’s Dr. Lisa Su, General Motors’ Mary Barra and Verizon’s Hans Vestberg. Additional CES keynote speakers will be announced in the coming weeks.

For more than 50 years, CES has been the go-to event of the tech world, taking place at the Las Vegas Convention Center. The 2020 event attracted more than 4,400 exhibitors and 170,000 attendees this past January.

The 2021 digital venue will be an online platform created with technology partner Microsoft. The virtual experience has been designed to be personalized for each attendee: Attendees can create their own personal profile, schedule meetings and develop their own agenda. Throughout the event, the platform will suggest exhibitors, programming and connections based on their preferences.

Attendees can also live-chat with exhibitors and connect one-on-one with each other. Well-known names including Rich DeMuro, tech reporter for KTLA-TV Channel 5 in Los Angeles, and Naomi Kyle, actress, producer and host of Star Trek’s The Ready Room on CBS, will man the CTA anchor desk, the central command of the show, where attendees can hear the latest news and view interviews with key players in the industry.

Attendees who register early can take advantage of the lowest pricing — $149. Starting on January 4, the cost of registration will increase to $499.

Learn more about CES 2021.

Reach Gary Shapiro at (703) 907-7600 or gshapiro@cta.tech.