Arlington, VA – Veteran trade show organizer Denise Medved has joined the Consumer Electronics Association (CEA) and will be responsible for broadening the horizontal horizons of the International CES even further.
Medved was named vice president of sales and business development for International CES and International CES Asia. She filled the vacancy left by Dan Cole’s departure in August after more than 19 years with the CEA.
“We are thrilled to welcome Denise to the CEA family,” said Gary Shapiro, president and CEO of the association. “Her impressive track record in trade show and conference development will be very valuable to the continued growth of CES.”
Medved’s primary responsibility will be developing new business segments for the two CES shows. International CES, which is held annually in Las Vegas, has grown steadily in large part due to the inclusion of more and more industry segments in which electronics play a role in their consumer products. The 2013 International CES was the largest annual trade show of the year and topped the Trade Show Executive Gold 100 rankings. The 2014 show grew another 7.1% to 2,060,582 net square feet.
CES Asia launches May 25-27 in Shanghai.
“As we prepare for the 2015 CES and our new venture, CES Asia, Denise’s creativity, strategic sensibility and leadership will provide our exhibitors with an exceptional experience and help us continue to grow the CES brand,” said Karen Chupka, senior vice president of CES and corporate strategy.
Medved joined CEA from Tiny Kitchen, Inc. She had been president and CEO of the company, which organized the annual Metropolitan Cooking & Entertaining Shows held in Washington, DC, Dallas and Houston. E.J. Krause & Associates acquired a majority stake in the shows earlier this year. Previously, she held senior positions with Reed Exhibitions, IDG World Expo and National Trade Productions, Inc.