Industry News

SNIEC Paves the Way for the Show to Go on

SHANGHAI — The global impact of COVID-19 is far-reaching, but one thing is crystal clear: The countries that adhere to strict testing and contact tracing bring the virus under control and are able to resume many “normal” activities, including trade shows, even without a vaccine. Take the Shanghai New International

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UFI Global Congress: All Eyes Toward Recovery

PARIS — With 700 participants from 51 countries and regions and 16 hours of live sessions broadcast from Hong Kong, Dubai, London, and Bogotá, the 87th UFI Global Congress was the organization’s most ambitious event to date. The tone in many sessions was upbeat, acknowledging the crushing losses faced by

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PCMA Acquisition of CEMA a Win-Win

CHICAGO — The ongoing merger of the disciplines of business events and event marketing is reflected in a new partnership between The Corporate Event Marketing Association (CEMA), the premier community for event marketers, and PCMA, a network of business events strategists. The two parties are pursuing an agreement wherein CEMA

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ECEF 2020: Attention Is the New Currency

What do trade show organizers need to know to transform their core businesses from in-person marketing events to online marketplaces and digital communities? According to Shelly Palmer, CEO, The Palmer Group, “Attention is the currency of the realm. Be good at that.” Sam Lippman, President of Lippman Connects, the producer

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Key to Trade Shows Starting Again Is Testing

SALT LAKE CITY — Early this year, industry technology company 42Chat was booked beyond capacity through the end of May. The company, founded in 2016 to do artificial intelligence (AI) chat, was flourishing. These chatbots deliver customer service and support events via SMS, the web, and other messaging channels. Then

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Former AVIXA Exec Joins Emerald to Head CEDIA Expo and KBIS

ALPHARETTA, GA — Emerald has appointed Jason McGraw, CTS, CAE, to oversee the business-to-business platform trade show and event producer’s Kitchen and Bath Industry Show (KBIS) and CEDIA Expo as its newly minted Vice President. It also created the position of Director, Key Accounts — KBIS and CEDIA Expo, to be

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“Air Bubble” to Open Travel Between Hong Kong and Singapore

HONG KONG/SINGAPORE — The Hong Kong-Singapore Air Travel Bubble is a first for the global travel industry: a collaboration between Hong Kong and Singapore to welcome quarantine-free travel between the two countries starting November 22. Known as the ATB, its goal is to provide a safe travel experience in the

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