This Just In
  • Emerald Expositions Events Inc. tapped former UBM exec, Sally Shankland, to serve as its President and CEO. Phil Evans continues as CFO.
  • The division of Informa PLC created by the combination of UBM and Informa has been renamed and rebranded as Informa Markets.
  • Trade Show Executive won three prestigious ASBPE “Azbee” Awards in Chicago. TSE is also a national finalist for Magazine of the Year Award.
  • Informa PLC launched Informa Ventures offering capital, access to markets, mentorship, and expertise to knowledge and information start-ups.
  • Freeman Vice Chair Carrie Freeman Parsons promoted to Chair replacing Don Freeman, who will become Chairman Emeritus in July.
  • Marketplace Events (MPE), producer of 66 consumer shows in North America, acquired the Arizona Bridal Shows from Townsquare Live Events LLC.
  • Nominations for 2019 Trailblazers Opens for Trade Show Executive’s Trailblazers program which recognizes the industry’s up-and-comers.
  • Informa Exhibitions reported a 6.7% jump in underlying revenues for 2018 even as it absorbed the blockbuster acquisition of UBM.
  • Reed Exhibitions acquires India BIG7 one of India’s largest trade events for gifts, office supplies, and home décor categories.
  • Reed Exhibitions acquires India BIG7 one of India’s largest trade events for gifts, office supplies, and home décor categories.

MCI Introduces Unique, New Investment & Management Partnership

Jamie Bartosch
, Senior News Editor
March 8, 2019
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Dallas — To accelerate the growth of U.S. association event portfolios, MCI has introduced a new Investment & Management Partnership.

The unique initiative will combine capital and management resources, providing a combination of financial, strategic planning and event management expertise.

Not only will it help clients grow their event portfolios, it will radically reduce risk for the association, said Shawn Pierce, President, Strategic Events, Meetings & Incentives, for MCI USA.

“By offering an injection of resources, expertise and investment, MCI can partner with an association to reduce their risk, ensure their financial success and free up their internal resources to focus on membership engagement and content curation,” Pierce said.

Since event portfolios are a critical revenue driver for associations, the new Investment & Management Partnership will enable MCI’s association partners to focus on areas of expertise that differentiate them in the market – things like leadership and advocacy, subject matter expertise, and content creation.

“Associations ask us for help with tactical aspects of their events but, when we dig in with leadership, we find they are really looking for more holistic assistance growing and managing their events,” Pierce said.

This initiative, launched in February, is in partnership with a prominent U.S. advocacy-based trade association that has a $7 million event portfolio and serves more than 13,000 attendees and more than 500 exhibitors. MCI USA is actively exploring and seeking additional partnership opportunities.

Reach Shawn Pierce at shawn.pierce@mci-group.com or (972) 349-7300.

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