This Just In
  • Tom Cindric joins Winsight as President, Exhibitions to oversee National Restaurant Show. Mary Pat Heftman now Vice Chairman of Winsight.
  • Emerald Expositions Events Inc. tapped former UBM exec, Sally Shankland, to serve as its President and CEO. Phil Evans continues as CFO.
  • The division of Informa PLC created by the combination of UBM and Informa has been renamed and rebranded as Informa Markets.
  • Trade Show Executive won three prestigious ASBPE “Azbee” Awards in Chicago. TSE is also a national finalist for Magazine of the Year Award.
  • Informa PLC launched Informa Ventures offering capital, access to markets, mentorship, and expertise to knowledge and information start-ups.
  • Freeman Vice Chair Carrie Freeman Parsons promoted to Chair replacing Don Freeman, who will become Chairman Emeritus in July.
  • Marketplace Events (MPE), producer of 66 consumer shows in North America, acquired the Arizona Bridal Shows from Townsquare Live Events LLC.
  • Nominations for 2019 Trailblazers Opens for Trade Show Executive’s Trailblazers program which recognizes the industry’s up-and-comers.
  • Informa Exhibitions reported a 6.7% jump in underlying revenues for 2018 even as it absorbed the blockbuster acquisition of UBM.

Feathr, Trade Show Ready Announce Partnership

Jamie Bartosch
, Senior News Editor
February 2, 2019
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After working together for two years, Feathr and Trade Show Ready made their partnership formal this week.

Feathr, a technology that makes it easy to generate a personalized digital media kit for each exhibitor, and Trade Show Ready, a team that specializes in engaging exhibitors, already share many clients. Among them are Sweets & Snacks Expo, OR Manager Conference and Coverings. 

When the two companies deploy their services together, there is, on average, a 30% increase in registrations.

“Feathr tracks exactly how much new site traffic, and ultimately, how many registrations can be attributed back to each individual exhibitor, which allows for contests or incentives. The same process works for getting conference speakers or media partners involved in co-promotion,” said Feathr President and co-founder Aidan Augustin. 

Exhibitors get the technology from Feathr, and the in-person follow-up and tutoring from the Trade Show Ready staff, to help them use Feathr most efficiently.

“When the exhibitor has the technology and gets the help to walk them through it, it results in a much higher registration rate,” said Nick McCallion, Trade Show Ready’s newly appointed CEO. 

Many trade show organizers rely on exhibitor co-promotion as a top source of attendee acquisition. But designing and distributing the collateral takes precious bandwidth. Getting exhibitors to actually engage and share can be even more difficult.

“The purpose of this is really to say, ‘Feathr is a great tool, and you can make it even better when the exhibitor has that handholding through the process,’” McCallion said.

Reach Aidan Augistin at (407) 782-9468 or aidan@feathr.co; Nick McCallion at (541) 389-2800 or nickm@tradeshowready.com.

 

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