Allstream Gets Naming Rights for New Toronto Conference Center

HIL ANDERSON, SENIOR EDITOR
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Toronto, Ontario – The new stand-alone conference center that will open next Summer at Exhibition Place in Toronto will be christened the Allstream Centre under a 10-year sponsorship agreement announced June 24.

MTS Allstream Inc., a Canadian communications services company, signed a 10-year agreement with Exhibition Place that includes signage plus a technology showplace area inside the building. The building will be formally named Allstream Centre – A Conference & Convention Centre at Exhibition Place.

“Our goal with this relationship is to inspire visitors to consider new communications technologies that will transform how we conduct conferences – and business in general – in the years to come,” said John MacDonald, president of the company’s Enterprise Solutions division.

The deal will also make Allstream-branded communications capabilities available to conference center attendees. Allstream Enterprise Solutions specializes in voice and data services for large and medium-sized businesses.

Further details of the agreement and the technology center will be unveiled in 2009.

The Allstream Centre project began this Spring as a $46.9 million renovation of the 160,000 square-foot Automotive Building, an art-deco structure on the Exhibition Place campus adjacent to Direct Energy Centre.

When completed in April 2009, the LEED Silver-Certified building will offer 20 meeting rooms totaling just over 75,000 square feet. There will also be a 44,000 square foot ballroom and pre-function space with a view of Lake Ontario. The building, originally built in 1929, will be connected to the Direct Energy Centre exhibit halls by an underground walkway.

Reach Laura Purdy, director of sales and marketing for Exhibition Place, at (416) 263-3020 or lpurdy@explace.on.ca