AEM Links Up With Chinese Shows, Scrubs CONEXPO Asia

HIL ANDERSON, SENIOR EDITOR
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Milwaukee, WI – The Association of Equipment Manufacturers (AEM) shelved plans for a CONEXPO Asia this year and will instead throw its weight behind the bauma China trade show.

The AEM said the decision not to hold the 2009 edition of the biennial CONEXPO Asia was made after consultation with member companies that expressed a desire to see an annual trade show in China for the heavy equipment industry. “The Chinese market continues to offer vast opportunities for the construction industry and our members,” said AEM President Dennis Slater.

The CONEXPO Asia brand will remain with the AEM, although there were no immediate plans to revive the show at a later date.

The agreement to support bauma China stemmed from a 12-year agreement struck earlier this year between AEM and Beijing International Construction Machinery Exhibition and Seminar (BICES), which is organized by Messe München GmbH, Munich Trade Fairs (Shanghai) Co., Ltd., and a trio of Chinese construction trade associations. Under the agreement, AEM is a sponsor of the event and also handles international exhibit sales in the Americas, India and parts of Europe, including Russia.

AEM and Messe München announced April 14 they would jointly launch a new construction equipment trade show in India. The show, bC India – A bauma CONEXPO Show, will debut in Mumbai in February 2011.

The BICES and bauma China shows are biennial but are held in alternating years.

BICES 2009 will be held November 3-6 at the Jiuhua International Exhibition Center in Beijing. The next bauma China will take place November 23-26, 2010 at the Shanghai New International Expo Centre. The 2008 bauma China drew 113,000 attendees and 1,608 exhibitors from 30 nations. The exhibit area sprawled across 210,000 square metres (roughly 2.26 million square feet).

Reach Dennis Slater at (414) 298-4140 or dslater@aem.org