ABM Summit Offers Marketing Tips; Discount for TSE Readers

HIL ANDERSON, SENIOR EDITOR
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New York, NY – American Business Media (ABM) is offering a discounted registration worth $25 for Trade Show Executive readers who sign up for ABM’s February 26 Events Summit on brand marketing at the Digital Sandbox Network Events Center in New York City.

The half-day conference comes at a critical time when ramping up trade show marketing campaigns to stoke attendee interest has become a priority for organizers.

Registration through the TSE website provides readers who are not members of ABM to obtain the ABM membership rate of $174, a savings of $25 over the nonmember cost.

The agenda includes presentations and panel discussions featuring executives from Reed Exhibitions, Advanstar Communications, Inc., Nielsen Business Media and other companies in the trade show and B-to-B media industry.

Nancy Walsh, executive vice president of Reed Exhibitions, will deliver a special presentation on motivating marketing teams in challenging times. Other sessions include “Innovations in Attendee Marketing,” moderated by John Failla, CEO of Tesoro Events LLC; “Latest Tools and Technologies to Extend Your Brand,” moderated by Next Coast Media Founder Kirk Laughlin; and “Best Practices in Sponsorships Sales,” moderated by Jim Keefe, former senior vice president and managing director of the event division at Summit Business Media.

The conference runs from 8:30 a.m. until 1:00 p.m. and includes a networking breakfast and coffee break.

Reach Michele Langer at (212) 661-6360 x3337 or m.langer@abmmail.com