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  • Informa has reportedly struck a deal to acquire UBM for about $5.2 billion. Informa has until Feb. 13 to produce the formal offer.
  • Visit Indy says Indianapolis will not expand the Indiana Convention Center but will pursue plans for a new hotel with a ballroom next door.
  • The RV Industry Association has pulled the plug on the National RV Trade Show and will launch a new event with a refined focus in 2019.
  • Organizers of the Fresno Food Expo renewed their registration contract with CompuSystems for the July event.
  • Hannover Fairs USA will launch the DOMOTEX USA floor-coverings show Feb. 28-March 2, 2019, at the Georgia World Congress Center in Atlanta.
  • RSAV has acquired Lanham, Md.-based Hargrove, Inc, expanding PSAV’s presence in the trade show industry. The power outage that disrupted CES
  • Groundbreaking for Phase II of the Las Vegas Convention Center expansion took place Jan. 8, adding about 1.4 million square feet by 2021.
  • CES set a new show record of 2.75 million nsf of exhibit space when it opened Jan. 9, topping the 2017 record
  • Visit KC is looking for a new President and CEO because Ronnie Burt will step down Jan. 31 after settlement of a lawsuit.

WCP Exposition Services Company Renamed Wheelhouse Solutions

Hil Anderson
, Senior Editor
February 24, 2010
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By Hil Anderson, senior editor

 

San Francisco, CA – The name of the parent company of Champion Exposition Services, George Fern and Immersa Marketing has changed to Wheelhouse Solutions.

The new name better reflects the services the company offers beyond basic exhibitions, including marketing, event strategy planning, sponsorship sales and digital experiences, said President and CEO Robert Priest-Heck. “We have seen a huge interest from our show organizer customers in experience marketing solutions beyond exposition services. This broadened suite of services is better reflected in our name,” he said.

Wheelhouse was selected, Priest-Heck said, because the term refers to an area of expertise. In baseball, a pitch thrown to the batter’s “wheelhouse” often results in a home run.

The name change will not have any impact on Wachovia Capital Partners’ ownership or the current management of the company. Champion and Fern clients will also see no significant differences in their contacts, other than that the experience marketing experts at Immersa will be more accessible. “We have been seeing a shift for 16 months with our association customers needing additional marketing solutions and venturing into digital experiences,” said Leslie Brand, vice president, marketing. “To answer this need, we have brought in our Immersa Marketing agency to work with Champion and George Fern’s customers, and are doing so with the respective sales and account management teams.” 

Reach Robert Priest-Heck at (415) 655-2202 or bph@wheelhousesolutions.com; Leslie Brand at (415) 230-3000 or lbrand@wheelhousesolutions.com

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