This Just In
  • AVIXA, organizer of InfoComm in Las Vegas, is teaming with InfoCommAsia to launch InfoComm Southeast Asia in Bangkok May 15-17, 2019.
  • Shomex Productions will partner in the Unmukt Festival, which will target the senior citizen market in India and launch in December.
  • Lance Fensterman has been promoted to President of Global ReedPOP, the pop culture division of Reed Exhibitions.
  • The Las Vegas City Council votes April 4 on a proposal to build a new $76 million 350,000-sf downtown exhibition center.
  • Hilton will cut commissions to housing firms and other agencies that book room blocks at its U.S. and Canadian hotels from 10% to 7% in Oct.
  • The Reno-Sparks Convention & Visitors Authority announced a 4-year deal for SMG to operate four major Reno-Sparks venues.
  • RetailX will co-locate GlobalShop, Internet Retailer Conference & Exhibition (IRCE) and RFID Journal LIVE! June 2019 in Chicago.
  • Freeman is launching cloud-based digital floorplan management system BlueprintTM in the U.S. to make real-time booking data available.
  • A new CEIR report provides benchmarks for all phases of a marketing campaign and details characteristics for success in growing attendance.
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.

TSE’s Danica Tormohlen Joins GES’ Julie Smith and CNTV’s Carrie Ferenac on ESCA Media Panel

Danica Tormohlen
, Editor-at-Large
June 7, 2017
Share On:

Chicago — How do you more effectively work with the media? Learn tips and techniques for interacting with the media at the Exhibition Services & Contractors Association (ESCA) Summer Educational Conference, which will be held June 25-28 at The Sebastian Vail in Vail, Colo.

Julie Smith, CEM, Senior Vice President, National Sales, for GES, will moderate a panel discussion with Danica Tormohlen, Editor-At-Large for Trade Show Executive, and Carrie Ferenac, President of CNTV, at a session to be held 11-11:45 a.m. on Monday, June 26.

In this session, you’ll learn how to work with the media to share good news and to deal with the bad. In the age of social media, a story can quickly go wrong if you don’t have a media strategy in place. Topics to be covered include: 

  • Why should an organization designate a spokesperson? How can contractors effectively prepare for a print or on-air interview?
  • How do you pitch a story to the media?
  • What makes a story newsworthy?
  • How do editors find stories?
  • What makes a good sound bite or lead?
  • What are editors’ pet peeves when working on deadline?
  • What are some tips to help extend your coverage through social media?
  • How do you work with the media during any sort of crisis?
  • What are some tips on building an effective, long-term relationship with the press? Conversely, what can damage your relationship with the press?
  • With all the “fake news” out there, what advice can you offer about controlling the messaging?


Got a question you want answered about working with the media? Following the interactive discussion, there will be a Q&A with the audience.

The complete 2017 ESCA Program and Schedule is available at: 

Reach Danica Tormohlen at (816) 803-8103 or; Julie Smith at (562) 356-3729 or  Carrie Ferenac at (407) 960-3967 or

Share On: