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Toy Fair Not Put Off by NYC’s Weekend Blizzard

Hil Anderson
, Senior Editor
February 10, 2013
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New York, NY – New York City buttoned up for a snowy weekend lashing by Mother Nature, but the fun will go on at the Jacob K. Javits Convention Center where the American International Toy Fair was to open on schedule Sunday.

The Toy Fair runs February 10-13. Show organizers at the Toy Industry Association assured attendees the weekend pre-show activities would take place and “Toy Fair will open its doors as scheduled bright and early Sunday morning at the Jacob K. Javits Convention Center.”

Toy Fair has opened its doors on time every year for 110 years,” the TIA said in its advisory. “A little snow won’t stop us now.”

The powerful blizzard slowed down the arrival of Toy Fair attendees, some of whom took to Twitter to announce their Friday and Saturday flights were cancelled. Attendees already in the area faced snow-filled streets in the Big Apple and sluggish mass transit. Javits Center cancelled a Saturday hiring call for union carpenters seeking to work the March 29-April 7 New York International Auto Show.

But the TIA’s confidence did not appear to be misplaced. The National Weather Service predicted sunny skies in the Big Apple on Sunday.

A sunny Sunday was also promised in Boston and Providence, RI where the trade show calendars were clear on a day when nearly two feet of snow was in the forecast.

Reach Marian Bossard, TIA vice president, meetings and events, at (646) 520-4853 or mbossard@toyassociation.org; Javits Center President & CEO Alan Steel at (212) 216-2000 or asteel@javitscenter.com

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