This Just In
  • AVIXA, organizer of InfoComm in Las Vegas, is teaming with InfoCommAsia to launch InfoComm Southeast Asia in Bangkok May 15-17, 2019.
  • Shomex Productions will partner in the Unmukt Festival, which will target the senior citizen market in India and launch in December.
  • Lance Fensterman has been promoted to President of Global ReedPOP, the pop culture division of Reed Exhibitions.
  • The Las Vegas City Council votes April 4 on a proposal to build a new $76 million 350,000-sf downtown exhibition center.
  • Hilton will cut commissions to housing firms and other agencies that book room blocks at its U.S. and Canadian hotels from 10% to 7% in Oct.
  • The Reno-Sparks Convention & Visitors Authority announced a 4-year deal for SMG to operate four major Reno-Sparks venues.
  • RetailX will co-locate GlobalShop, Internet Retailer Conference & Exhibition (IRCE) and RFID Journal LIVE! June 2019 in Chicago.
  • Freeman is launching cloud-based digital floorplan management system BlueprintTM in the U.S. to make real-time booking data available.
  • A new CEIR report provides benchmarks for all phases of a marketing campaign and details characteristics for success in growing attendance.
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.

The Power of Being There; CEIR Releases Second Fact Sheet in ROI Playbook Series

Mike Thomas
, News Writer
August 10, 2018
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DALLAS — CEIR released the newest fact sheet from its 2018 Attendee ROI Playbook series. Titled B2B Exhibitions Top-Ranked for Value in Meeting Business Information and Purchasing Decision Needs, it’s the second of four fact sheets. Two more are scheduled for release in the coming weeks.

A key finding from attendee data gathered via a random sampling of B2B exhibition organizers (21 total from the U.S. and Canada) was that face-to-face interaction is the preferred method for obtaining business information and meeting purchasing decision needs.

"Though relationships with suppliers are a highly valued, trusted resource, what distinguishes B2B exhibitions as a valuable resource is that the in-person, physical setting is rich with choice — it is not limited to one point of view or offering,” part of the report reads. “There is a diversity of exhibitors enabling attendees to gain a broader understanding of what is new and what is relevant to their most urgent business information and purchasing needs. They are not beholden to one particular vendor or supplier.”

The latest report also includes several other resources to which B2B exhibition attendees turn. The three primary ones are: communications with vendors and suppliers in person and via phone, mail or email; communications with their peer network of colleagues and co-workers using the same means; and the Internet via e-media and social media.

“We all know the value of meeting face-to-face, and this playbook on Attendee ROI provides validation for our $250+ billion worldwide exhibitions industry,” CEIR CEO Cathy Breden told Trade Show Executive. “The Attendee ROI Playbook takes an extensive look into the reasons why event participants choose to attend or not, and what holds value. This information is integral to a show’s attendee acquisition strategy.”

For more information, visit

Reach Cathy Breden at (972) 687-9201 or

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