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  • Shomex Productions will partner in the Unmukt Festival, which will target the senior citizen market in India and launch in December.
  • Lance Fensterman has been promoted to President of Global ReedPOP, the pop culture division of Reed Exhibitions.
  • The Las Vegas City Council votes April 4 on a proposal to build a new $76 million 350,000-sf downtown exhibition center.
  • Hilton will cut commissions to housing firms and other agencies that book room blocks at its U.S. and Canadian hotels from 10% to 7% in Oct.
  • The Reno-Sparks Convention & Visitors Authority announced a 4-year deal for SMG to operate four major Reno-Sparks venues.
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  • A new CEIR report provides benchmarks for all phases of a marketing campaign and details characteristics for success in growing attendance.
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.

Moscone Center North and South Expansion Officially Opens

Hil Anderson
, Senior Editor
January 6, 2019
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SAN FRANCISCO – The $551 million expansion of Moscone Center was officially opened as the new year began.

San Francisco officials held a ribbon-cutting celebration on Jan. 3 to inaugurate the new space, which will boost the competitiveness of the city as a venue for trade shows of all types, but particularly technology events that draw attendees from nearby Silicon Valley.

The new space will host the returning Winter Fancy Food Show on Jan. 13-15 and is nearly fully booked through the end of spring.

The expansion project gives Moscone noticeably more meeting space for show organizers to work with. The expansion of the Moscone North and South buildings increased meeting space from 68 rooms totaling 151,000 square feet (sf) to 82 rooms with a combined 211,000 sf of space. Prime exhibit space remained virtually unchanged with nearly 505,000 sf.

The separate Moscone Center West was ranked 46th on the on the Trade Show Executive World’s Top Convention Centers (WTCC) rankings with 296,092 sf of prime exhibit space in 2018.

Highlights of the expansion also include a 49,776-sf column-free ballroom, outdoor terraces for receptions, and 107,000-sf of light-filled pre-function lobbies with dramatic views of the city.

The expansion is designed to meet LEED Platinum requirements. It includes recycling and composting program and the ability to reclaim 15 million gallons of water annually for street-cleaning and landscaping purposes. The rooftop solar panels will cover around 20% of Moscone’s electricity demand and help give the center one of the lowest carbon-emission levels per attendee of any North American convention center.

“It is important that San Francisco stay competitive with expanded and upgraded convention facilities,” said Joe D’Alessandro, President and CEO of the San Francisco Travel Association. “Now we have a brand new center with state-of-the-art everything.”

Reach Joe D’Alessandro at (415) 974‑6900 or president@sftravel.com

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