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Messe Frankfurt Middle East Taps into 5.4B Saudi Beauty Market

Mike Thomas
, News Writer
January 17, 2018
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JEDDAH, Saudi Arabia — Beautyworld is coming to Saudi Arabia in October.

Organized by Messe Frankfurt Middle East in partnership with Saudi-based ACE Exhibitions, this latest incarnation of the beauty and wellness trade fair is the 5th Beautyworld globally and taps into Saudi Arabia’s burgeoning $5.4 billion beauty and personal care market.

“Saudi Arabia still offers plenty of untapped potential, so the time is right for the world-renowned Beautyworld brand to make its debut on Saudi soil,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East. “It’ll be the ideal platform for global players to enhance their relationships with existing customers and increase their market presence,” Pauwels added, “while they’ll also gain a better understanding of the business landscape, industry trends and needs that are unique to Saudi.” 

Reach Ahmed Pauwels at +49 69 75 75-0


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