This Just In
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  • MAD Event Management to create a Shanghai show with Shanghai Exhibition Co. Ltd., and run the UAS for Disaster Response Conference in April.
  • The SHOT Show will remain at the Sands Expo in Las Vegas through 2027. The event has been at the venue for nine years.
  • SMG/Cobo Center in Detroit redesigned its exhibitor and services online system to simplify ordering for in-house and vendor event services.
  • A small fire in a booth at the counterculture Champs Trade Show Feb. 20 forced the temporary evacuation of the Las Vegas Convention Center.
  • The L.A. Convention Center is growing fruits, vegetables, and flowers on its rooftop. The 9,500-sf garden includes a row of orange trees.
  • GES launched its Measurement & Insight platform to analyze brand impact, customer retention and other metrics beyond orders booked and ROI.
  • After two decades helming AIME, Reed Exhibitions is relinquishing control of the event to Austrialian-owned Talk2 Media & Events for 2019.
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.

International Vision Expo East Partners with Google for Education Programs

Sandi Cain
, News Editor
January 4, 2017
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Alexandria, VA – The International Vision Expo East announced a new partnership with Google for its spring program that will include a Google Connect VIP event and a day-long session featuring Google presentations (Google Talks). These programs will incorporate a stronger focus on using digital products and the latest technology to expand the reach of those with eye care businesses. They will feature presentations from Google agency developer Liz Austin that will address industry trends useful to attendees. 

The Google Connect VIP Event also includes a networking reception. The Google Talks will be presented in 20-minute sessions held in the new Marketing Stadium at the show and will address how attendees can remain competitive in the web-based world, attract new patients and customers with a strong online presence and demonstrate the search engine marketing skills that are needed to compete adequately in every digital channel available. 

“Vision Expo has a long history of delivering branded education from global leaders … (and) we’re committed to continuing to provide this level of education to our attendees through new partnerships like Google,” said Tom Loughran, Reed Exhibitions industry vice president. 

The International Vision Expos strive to address the fashion, medical and business elements of the vision care and eyewear industry, The trade-only events are co-owned by Reed Exhibitions and The Vison Council. 

Vision Expo East is set for the Javits Center in New York March 30-April 2. Vision Expo West is set for the Sands Expo Center in Las Vegas Sept. 13-16. The events draw more than 30,000 eye care professionals to the events each year. 

Reach Tom Loughran at (203) 840-4800 or t.loughran@reedexpo.com 

Resources:

Visionexpoeast.com; tradeshowz.com; reedexpo.com 

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