This Just In
  • UBM reported a 12.1% increase in earnings last year. Revenues from events specifically moved up 3.1% with biennial show revenues up 19.5%.
  • The company is continuing its Events First strategy and expects favorable currency-exchange tailwinds in 2017.
  • Emerald Expositions says it has ruled out extending Outdoor Retailer’s long relationship with Salt Lake City past 2018.
  • Exhibitors have been urging a boycott of Utah over its public land policies. Emerald says Interbike won’t be moving to Salt Lake either.
  • Europe’s Comexposium and Haymarket Media Group are teaming up to jointly produce Haymarket’s Cereals and Fruit Focus shows in the U.K.
  • Comexposium organizes SIMA, a bi-annual show in Paris for Europe’s agriculture sector. Comexposim says Cereals shows good growth potential.

International Vision Expo East Partners with Google for Education Programs

Sandi Cain
, News Editor
January 4, 2017
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Alexandria, VA – The International Vision Expo East announced a new partnership with Google for its spring program that will include a Google Connect VIP event and a day-long session featuring Google presentations (Google Talks). These programs will incorporate a stronger focus on using digital products and the latest technology to expand the reach of those with eye care businesses. They will feature presentations from Google agency developer Liz Austin that will address industry trends useful to attendees. 

The Google Connect VIP Event also includes a networking reception. The Google Talks will be presented in 20-minute sessions held in the new Marketing Stadium at the show and will address how attendees can remain competitive in the web-based world, attract new patients and customers with a strong online presence and demonstrate the search engine marketing skills that are needed to compete adequately in every digital channel available. 

“Vision Expo has a long history of delivering branded education from global leaders … (and) we’re committed to continuing to provide this level of education to our attendees through new partnerships like Google,” said Tom Loughran, Reed Exhibitions industry vice president. 

The International Vision Expos strive to address the fashion, medical and business elements of the vision care and eyewear industry, The trade-only events are co-owned by Reed Exhibitions and The Vison Council. 

Vision Expo East is set for the Javits Center in New York March 30-April 2. Vision Expo West is set for the Sands Expo Center in Las Vegas Sept. 13-16. The events draw more than 30,000 eye care professionals to the events each year. 

Reach Tom Loughran at (203) 840-4800 or t.loughran@reedexpo.com 

Resources:

Visionexpoeast.com; tradeshowz.com; reedexpo.com 

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