This Just In
  • Halifax Convention Centre in Nova Scotia, Canada, to debut Dec. 15 with first client event scheduled for Jan. 20, 2018. …
  • Three other events — Brides 2018, the Halifax Business Awards and the Franchise Expo —
  • also are booked for early 2018. … In all, the new facility already has 90 events on the books for 2018
  • Dan Lincoln will retire as President and CEO of the Cincinnati USA Convention & Visitors Bureau at the end of the year. He spent 11 years on
  • the job. COO Mike Laatsch will be interim CEO while a nationwide search for Lincoln’s successor takes place.
  • Shepard has acquired McCune Audio-Video-Lighting in a move to bolster Shepard’s presence in the western U.S. market. McCune has California
  • operations in Anaheim, Monterey and San Francisco and will be absorbed by Shepard’s AV department.
  • Stacey Church was named General Manager of the Kentucky International Convention Center. The downtown Louisville venue is undergoing
  • renovations and will re-open in August. Church was most recently Assistant Director of the Fort Worth Convention Center.

Informa Launches B2B Marketing Services Business Informa Engage

Mike Thomas
, News Writer
September 20, 2017
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NEW YORK — The global exhibitions and events company Informa recently launched a product called Informa Engage. Promoted as “a high-quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide,” it reportedly has an audience of 30 million B2B professionals in 180 countries.

“Marketers have a tough job,” said Informa Engage President Kate Spellman. “So our focus is on creating turnkey solutions that make it easy for them to connect with engaged audiences.”

Here’s the nutshell version of how Informa Engage works: In addition to providing sophisticated data and content marketing expertise, it targets audiences of specialists and offers in-depth knowledge of vertical markets that helps companies better connect with their customers. Check out this video for a more thorough explanation: https://www.youtube.com/watch?v=HDHgnlvoDuM.  

“Being part of Informa and connected to its hundreds of trusted, vertical brands and their specialist international audiences, enables us to deliver even more powerful solutions to real marketing needs,” Spellman said. “From building brand awareness and education to enabling sales — we’re laser-focused on delivering results for customers.”

Reach Kate Spellman at (212) 204-4351 or Kate.Spellman@informa.com

 

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