This Just In
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.
  • JW Marriott will open the 4,000-room Drew Las Vegas in 2020 at the site of the stalled Fontainebleau hotel project on Las Vegas Blvd.
  • Denver OK’d contracts for a $233-million expansion featuring an 80,000-sf rooftop ballroom and terrace at the Colorado Convention Center.
  • The latest numbers rank NAMM’s 2018 show the largest in its 117-year history with more than 115,000 attendees and nearly 2,000 exhibitors.
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • International Assoc. of Amusement Parks and Attractions President and CEO Paul Noland has resigned. CFO Hal McEvoy steps in temporarily.
  • The Aria Resort & Casino $170-million expansion in Las Vegas adds 200,000 sf of flex meeting space, raising total space to 500,000 sf.
  • Gary Musich announced his retirement as Vice President of Sales for Meet AC effective March 2 after 25 years representing Atlantic City.
  • The San Diego Convention Center named ON Site, a GES company, its exclusive sound and rigging vendor and preferred audio visual provider.
  • Board members of UK-based UBM have accepted an offer from Informa for a reported 3.8 billion pounds ($5.3 billion).

Informa Launches B2B Marketing Services Business Informa Engage

Mike Thomas
, News Writer
September 20, 2017
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NEW YORK — The global exhibitions and events company Informa recently launched a product called Informa Engage. Promoted as “a high-quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide,” it reportedly has an audience of 30 million B2B professionals in 180 countries.

“Marketers have a tough job,” said Informa Engage President Kate Spellman. “So our focus is on creating turnkey solutions that make it easy for them to connect with engaged audiences.”

Here’s the nutshell version of how Informa Engage works: In addition to providing sophisticated data and content marketing expertise, it targets audiences of specialists and offers in-depth knowledge of vertical markets that helps companies better connect with their customers. Check out this video for a more thorough explanation: https://www.youtube.com/watch?v=HDHgnlvoDuM.  

“Being part of Informa and connected to its hundreds of trusted, vertical brands and their specialist international audiences, enables us to deliver even more powerful solutions to real marketing needs,” Spellman said. “From building brand awareness and education to enabling sales — we’re laser-focused on delivering results for customers.”

Reach Kate Spellman at (212) 204-4351 or Kate.Spellman@informa.com

 

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