This Just In
  • AVIXA, organizer of InfoComm in Las Vegas, is teaming with InfoCommAsia to launch InfoComm Southeast Asia in Bangkok May 15-17, 2019.
  • Shomex Productions will partner in the Unmukt Festival, which will target the senior citizen market in India and launch in December.
  • Lance Fensterman has been promoted to President of Global ReedPOP, the pop culture division of Reed Exhibitions.
  • The Las Vegas City Council votes April 4 on a proposal to build a new $76 million 350,000-sf downtown exhibition center.
  • Hilton will cut commissions to housing firms and other agencies that book room blocks at its U.S. and Canadian hotels from 10% to 7% in Oct.
  • The Reno-Sparks Convention & Visitors Authority announced a 4-year deal for SMG to operate four major Reno-Sparks venues.
  • RetailX will co-locate GlobalShop, Internet Retailer Conference & Exhibition (IRCE) and RFID Journal LIVE! June 2019 in Chicago.
  • Freeman is launching cloud-based digital floorplan management system BlueprintTM in the U.S. to make real-time booking data available.
  • A new CEIR report provides benchmarks for all phases of a marketing campaign and details characteristics for success in growing attendance.
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.

Informa Launches B2B Marketing Services Business Informa Engage

Mike Thomas
, News Writer
September 20, 2017
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NEW YORK — The global exhibitions and events company Informa recently launched a product called Informa Engage. Promoted as “a high-quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide,” it reportedly has an audience of 30 million B2B professionals in 180 countries.

“Marketers have a tough job,” said Informa Engage President Kate Spellman. “So our focus is on creating turnkey solutions that make it easy for them to connect with engaged audiences.”

Here’s the nutshell version of how Informa Engage works: In addition to providing sophisticated data and content marketing expertise, it targets audiences of specialists and offers in-depth knowledge of vertical markets that helps companies better connect with their customers. Check out this video for a more thorough explanation: https://www.youtube.com/watch?v=HDHgnlvoDuM.  

“Being part of Informa and connected to its hundreds of trusted, vertical brands and their specialist international audiences, enables us to deliver even more powerful solutions to real marketing needs,” Spellman said. “From building brand awareness and education to enabling sales — we’re laser-focused on delivering results for customers.”

Reach Kate Spellman at (212) 204-4351 or Kate.Spellman@informa.com

 

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