This Just In
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.
  • JW Marriott will open the 4,000-room Drew Las Vegas in 2020 at the site of the stalled Fontainebleau hotel project on Las Vegas Blvd.
  • Denver OK’d contracts for a $233-million expansion featuring an 80,000-sf rooftop ballroom and terrace at the Colorado Convention Center.
  • The latest numbers rank NAMM’s 2018 show the largest in its 117-year history with more than 115,000 attendees and nearly 2,000 exhibitors.
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • International Assoc. of Amusement Parks and Attractions President and CEO Paul Noland has resigned. CFO Hal McEvoy steps in temporarily.
  • The Aria Resort & Casino $170-million expansion in Las Vegas adds 200,000 sf of flex meeting space, raising total space to 500,000 sf.
  • Gary Musich announced his retirement as Vice President of Sales for Meet AC effective March 2 after 25 years representing Atlantic City.
  • The San Diego Convention Center named ON Site, a GES company, its exclusive sound and rigging vendor and preferred audio visual provider.
  • Board members of UK-based UBM have accepted an offer from Informa for a reported 3.8 billion pounds ($5.3 billion).

Industry Associations Collaborate on Study About Attendance Drivers

Hil Anderson
, Senior Editor
November 7, 2017
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Raleigh, N.C. — In a joint effort by several industry associations, a study on what drives attendance reports that networking in a hip and alluring city remains a powerful draw.

The Maximize Attendance survey found that receiving cutting-edge education was a nearly unanimous priority, and more than three-quarters of attendees surveyed considered visiting an interesting destination and networking with peers to be major incentives for taking part in a show.

“Content and meeting location are the top two drivers for people in deciding whether to attend a meeting,” said John Graham, President & CEO of the Center for Association Leadership (ASAE). “It also highlights how attendees have higher expectations and desire new experiences, so it is critical for teams to develop new content, experiences, and engagement strategies.”

Specifically, 92% of the 8,992 survey respondents considered education and keeping abreast with developments in their particular industry to be among the top reasons to attend an exhibition or other type of meeting. Networking with peers was cited by 76%, and 78% were drawn by the destination venue.

Maximize Attendance was conducted by The EXPERIENCE Institute in North Carolina with the support of ASAE; the International Association of Exhibitions & Events; Destinations International; Meeting Professionals International (MPI); and the Professional Convention Management Association. It can be downloaded at no charge at http://www.theexperienceinstitute.org.

“This research is critical to understanding the various needs of attendees and their processes for determining whether or not to attend a meeting,” said Paul Van Deventer, President & CEO of MPI.

Reach John Graham at (202) 626-2741 or jgraham@asaecenter.org; Paul Van Deventer at (972) 702-3000 or pvandeventer@mpiweb.org; Mickey Schaefer, CEO and Founder of The EXPERIENCE Institute, at (913) 558-0325 or mickey@theexperienceinstitute.org

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