This Just In
  • UBM reported a 12.1% increase in earnings last year. Revenues from events specifically moved up 3.1% with biennial show revenues up 19.5%.
  • The company is continuing its Events First strategy and expects favorable currency-exchange tailwinds in 2017.
  • Emerald Expositions says it has ruled out extending Outdoor Retailer’s long relationship with Salt Lake City past 2018.
  • Exhibitors have been urging a boycott of Utah over its public land policies. Emerald says Interbike won’t be moving to Salt Lake either.
  • Europe’s Comexposium and Haymarket Media Group are teaming up to jointly produce Haymarket’s Cereals and Fruit Focus shows in the U.K.
  • Comexposium organizes SIMA, a bi-annual show in Paris for Europe’s agriculture sector. Comexposim says Cereals shows good growth potential.

Freeman Launches VR Products

Danica Tormohlen
, Editor-at-Large
January 10, 2017
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Dallas -- Freeman has launched several new virtual reality (VR) products and services for show organizers, exhibitors and corporate event managers. 

“As the demand for immersive experiences grows, we knew we needed to bring virtual reality to the brand experience category,” said Richard Maranville, Executive Vice President and Chief Digital Officer of Freeman. “VR has been the ‘it’ technology for some time, but what we’re doing with VR technology is really going to change the way our industry works and how marketers interact with their audiences.”

Freeman has launched five new VR services that are part of its initial rollout of its portfolio of VR product and service offerings: 

  • VR Design Explorer: Allows clients to walk through their experiences, designs, venues or events in stereoscopic 3-D.
  • VR Product Explorer: Gives audiences the ability to interact with products that were once too big, unwieldy, dangerous or expensive to demonstrate in hands-on 3-D virtual reality.
  • VR Films and Videos: Transport audiences into different environments and times with 360-degree stereoscopic storytelling. Use computer-generated graphics or immersive on-location video shoots that make audiences feel like they’re actually there.
  • Live VR Streaming: Experience events, shows, concerts and other live events as if you’re actually live in the audience through VR video streams. Viewers can watch through compatible VR headsets, pannable Web players or brandable custom mobile apps.
  • Custom VR Experiences: Freeman’s new interactive content studio can create new experiences like virtual worlds, games, interactive apps, learning programs and more in virtual reality.

“With virtual reality, we believe it’s a matter of when – not if – the technology will change the brand experience category,” said Wilson Tang, Vice President, Digital Experience, Freeman. “We believe the immersive ability of VR is an opportunity to tell far more engaging stories and to teach far more interactive lessons.” 

Freeman will be publishing new VR guides, articles and applications of VR. “More importantly, we want to work with clients to help evolve this technology, as it changes the design process,” says Tang.

Reach Richard Maranville at (214) 445-1000 or Richard.Maranville@freemanco.com; Wilson Tang at (650) 878-6000 or Wilson.tang@freemanco.com

  

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