This Just In
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.
  • JW Marriott will open the 4,000-room Drew Las Vegas in 2020 at the site of the stalled Fontainebleau hotel project on Las Vegas Blvd.
  • Denver OK’d contracts for a $233-million expansion featuring an 80,000-sf rooftop ballroom and terrace at the Colorado Convention Center.
  • The latest numbers rank NAMM’s 2018 show the largest in its 117-year history with more than 115,000 attendees and nearly 2,000 exhibitors.
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • International Assoc. of Amusement Parks and Attractions President and CEO Paul Noland has resigned. CFO Hal McEvoy steps in temporarily.
  • The Aria Resort & Casino $170-million expansion in Las Vegas adds 200,000 sf of flex meeting space, raising total space to 500,000 sf.
  • Gary Musich announced his retirement as Vice President of Sales for Meet AC effective March 2 after 25 years representing Atlantic City.
  • The San Diego Convention Center named ON Site, a GES company, its exclusive sound and rigging vendor and preferred audio visual provider.
  • Board members of UK-based UBM have accepted an offer from Informa for a reported 3.8 billion pounds ($5.3 billion).

Freeman Launches VR Products

Danica Tormohlen
, Editor-at-Large
January 10, 2017
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Dallas -- Freeman has launched several new virtual reality (VR) products and services for show organizers, exhibitors and corporate event managers. 

“As the demand for immersive experiences grows, we knew we needed to bring virtual reality to the brand experience category,” said Richard Maranville, Executive Vice President and Chief Digital Officer of Freeman. “VR has been the ‘it’ technology for some time, but what we’re doing with VR technology is really going to change the way our industry works and how marketers interact with their audiences.”

Freeman has launched five new VR services that are part of its initial rollout of its portfolio of VR product and service offerings: 

  • VR Design Explorer: Allows clients to walk through their experiences, designs, venues or events in stereoscopic 3-D.
  • VR Product Explorer: Gives audiences the ability to interact with products that were once too big, unwieldy, dangerous or expensive to demonstrate in hands-on 3-D virtual reality.
  • VR Films and Videos: Transport audiences into different environments and times with 360-degree stereoscopic storytelling. Use computer-generated graphics or immersive on-location video shoots that make audiences feel like they’re actually there.
  • Live VR Streaming: Experience events, shows, concerts and other live events as if you’re actually live in the audience through VR video streams. Viewers can watch through compatible VR headsets, pannable Web players or brandable custom mobile apps.
  • Custom VR Experiences: Freeman’s new interactive content studio can create new experiences like virtual worlds, games, interactive apps, learning programs and more in virtual reality.

“With virtual reality, we believe it’s a matter of when – not if – the technology will change the brand experience category,” said Wilson Tang, Vice President, Digital Experience, Freeman. “We believe the immersive ability of VR is an opportunity to tell far more engaging stories and to teach far more interactive lessons.” 

Freeman will be publishing new VR guides, articles and applications of VR. “More importantly, we want to work with clients to help evolve this technology, as it changes the design process,” says Tang.

Reach Richard Maranville at (214) 445-1000 or Richard.Maranville@freemanco.com; Wilson Tang at (650) 878-6000 or Wilson.tang@freemanco.com

  

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