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  • Freeman takes a giant step into the burgeoning realm of augmented reality and virtual reality with its acquisition of San Francisco-based
  • Helios Interactive.
  • Charlotte is moving forward with plans to renovate and add new meeting space to the city’s convention center. Work begins in 2019.
  • The $110 million project includes new pre-function space and 26,000 sf of meeting space. A new skyway will connect to the Westin hotel.
  • Diversified Communications announced the acquisition of Luxperience, an Australian hosted buyer event focused on luxury travel.
  • It is one of Diversified’s first forays into the hosted buyer segment. The move is expected to complement the company’s
  • British Tourism & Travel brand.
  • Hong Kong’s exhibition industry urged support for an expansion of the city’s convention center. The HKECIA said it will meet future demand.
  • The proposal would raze three buildings near the Hong Kong Convention and Exhibition Centre and add about 23,000 sm of connected space.

Freeman Launches VR Products

Danica Tormohlen
, Editor-at-Large
January 10, 2017
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Dallas -- Freeman has launched several new virtual reality (VR) products and services for show organizers, exhibitors and corporate event managers. 

“As the demand for immersive experiences grows, we knew we needed to bring virtual reality to the brand experience category,” said Richard Maranville, Executive Vice President and Chief Digital Officer of Freeman. “VR has been the ‘it’ technology for some time, but what we’re doing with VR technology is really going to change the way our industry works and how marketers interact with their audiences.”

Freeman has launched five new VR services that are part of its initial rollout of its portfolio of VR product and service offerings: 

  • VR Design Explorer: Allows clients to walk through their experiences, designs, venues or events in stereoscopic 3-D.
  • VR Product Explorer: Gives audiences the ability to interact with products that were once too big, unwieldy, dangerous or expensive to demonstrate in hands-on 3-D virtual reality.
  • VR Films and Videos: Transport audiences into different environments and times with 360-degree stereoscopic storytelling. Use computer-generated graphics or immersive on-location video shoots that make audiences feel like they’re actually there.
  • Live VR Streaming: Experience events, shows, concerts and other live events as if you’re actually live in the audience through VR video streams. Viewers can watch through compatible VR headsets, pannable Web players or brandable custom mobile apps.
  • Custom VR Experiences: Freeman’s new interactive content studio can create new experiences like virtual worlds, games, interactive apps, learning programs and more in virtual reality.

“With virtual reality, we believe it’s a matter of when – not if – the technology will change the brand experience category,” said Wilson Tang, Vice President, Digital Experience, Freeman. “We believe the immersive ability of VR is an opportunity to tell far more engaging stories and to teach far more interactive lessons.” 

Freeman will be publishing new VR guides, articles and applications of VR. “More importantly, we want to work with clients to help evolve this technology, as it changes the design process,” says Tang.

Reach Richard Maranville at (214) 445-1000 or Richard.Maranville@freemanco.com; Wilson Tang at (650) 878-6000 or Wilson.tang@freemanco.com

  

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