This Just In
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.
  • JW Marriott will open the 4,000-room Drew Las Vegas in 2020 at the site of the stalled Fontainebleau hotel project on Las Vegas Blvd.
  • Denver OK’d contracts for a $233-million expansion featuring an 80,000-sf rooftop ballroom and terrace at the Colorado Convention Center.
  • The latest numbers rank NAMM’s 2018 show the largest in its 117-year history with more than 115,000 attendees and nearly 2,000 exhibitors.
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • International Assoc. of Amusement Parks and Attractions President and CEO Paul Noland has resigned. CFO Hal McEvoy steps in temporarily.
  • The Aria Resort & Casino $170-million expansion in Las Vegas adds 200,000 sf of flex meeting space, raising total space to 500,000 sf.
  • Gary Musich announced his retirement as Vice President of Sales for Meet AC effective March 2 after 25 years representing Atlantic City.
  • The San Diego Convention Center named ON Site, a GES company, its exclusive sound and rigging vendor and preferred audio visual provider.
  • Board members of UK-based UBM have accepted an offer from Informa for a reported 3.8 billion pounds ($5.3 billion).

Feathr Shifts Efforts to Personalization Platform

Sandi Cain
, News Editor
May 17, 2017
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Gainesville, Fla.— Event personalization specialist Feathr has updated its “DaVinci” platform to embed personalization features for customers before, during and after events. The “DaVinci” platform—named for the artist’s pursuit of unique works of art—enables users to personalize customer interaction beyond the more-traditional attendee-acquisition model. The DaVinci model also includes the ability to personalize relevant content, connect exhibitors and sponsors with attendees, and suggest sessions relevant to attendees’ interests. It also enables users to suggest other potential contacts for networking purposes. 

Inspired by reports of declining responses to generic and mass digital marketing, Feathr’s DaVinci system aspires to equip event organizers with the tools that help them reach potential attendees via an easy user interface using click and drag-and-drop options.

Feathr President Aidan Augustin said the upgrade allows existing customers to switch over now or later to avoid creating extra work for clients with events already in the works. He said the company did a beta-test with some clients before scheduling the official launch.

In a release about the update, Augustin said his hope is that it will “lay the foundation for Feathr’s ongoing journey to change the way events are designed, experienced and ultimately monetized.”

Reach Aidan Augustin at (407) 782-9468 or aidan@feathr.co

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