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Eurobike Organizers Launching Bike Show in Thailand

Hil Anderson
, Senior Editor
September 28, 2018
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BANGKOK – The German organizers of Eurobike are launching their second bicycle exhibition in Asia next year at the IMPACT Exhibition and Convention Center in Bangkok. 

The new show, called “ASEANBIKE powered by Eurobike,” debuts Oct. 3-5, 2019. It will be organized by Messe Friedrichshafen in cooperation with Thailand’s N.C.C. Exhibition Organizer, which has produced International Bangkok Bike for the past decade. 

Messe Friedrichshafen already organizes Asia Bike in China and will expand into the booming Association of Southeast Asian Nations (ASEAN) market. “In addition to the growing production of bicycles and components in the Southeast Asian region, incomes and the standard of living are increasing, as is the demand for high-quality bikes,” said Stefan Reisinger, Head of Eurobike. “We see great potential here, both at sourcing and OEM levels, and as a future market for Western brands.” 

Reisinger added that Messe Friedrichshafen and N.C.C. had sounded out the bicycle industry and determined that there was a need for an exhibition in Southeast Asia during the month of October. 

This year’s 27th annual Eurobike was held in early September and featured more than 1,400 exhibitors and had an attendance of 37,379. The metrics for the 2018 Asia Bike were not immediately available, but the 2017 show in Nanjing featured 30,000 gross square meters (322,917 square feet) of exhibit space and 5,909 attendees. 

The IMPACT center can offer ASEANBIKE eight multi-purpose halls with a combined 47,000 sm (505,904 sf) of space, plus 13 meeting rooms. 

Reach Stefan Reisinger at 49 7541 708-411 or stefan.reisinger@messe-fn.de.

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