This Just In
  • Corporate Solutions says combining the SIA Snow Show & Emerald’s Outdoor Retailer will grow the event and entire outdoor sports industry.
  • Corporate Solutions advised SIA in the blockbuster sale. The firm is predicting more exhibition industry deals in the coming months.
  • Emerald Expositions is the new owner of the SIA Snow Show. The Gold 100 show will be merged with Emerald’s Outdoor Retailer.
  • The combined show will be called Outdoor Retailer + Snow Show and is expected to debut in Denver in January 2018.
  • The event marketing firm mdg is opening an office in Chicago. It is the company’s fourth office nationwide and will serve the Midwest market
  • Marketing executive Leana Salamah joins mdg to run the office, which opens June 1. Key staff include event and marketing specialists.
  • Spargo and Britain’s Far Horizons Tourism are partnering in a new housing-management company serving cross-border meetings and events.
  • The new venture is GCA Global Congress Accommodations and will work with show organizers worldwide thorough offices in Europe and the U.S.

Equity Firm Acquires etouches, Developer of Event Software

Hil Anderson
, Senior Editor
May 15, 2017
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Norwalk, Conn. – The California private equity firm HGGC has acquired etouches, a Connecticut-based developer of software for event management and venue sourcing, it was announced on May 9.

JEGI represented HGGC in the transaction. The deal expands HGGC’s presence in the event management software (EMS) arena, which JEGI pegged at around $6 billion worldwide. It was also the seventh acquisition HGGC has made in marketing services platforms.

Steve Young, Co-Founder and Managing Director of HGGC, said the acquisition was made “without leverage,” and with an injection of cash to etouches’ balance sheet so that the company would not face any new headwinds. “etouches has become a premier provider of EMS solutions, more than doubling revenues since 2014,” he said. “We’re confident that the additional resources we can bring to bear will accelerate etouches’ already impressive growth.”

The etouches cloud-based platform provides end-to-end event management capabilities, including venue and hotel sourcing, registration, logistics, marketing and real-time data analytics. Its customer roster of around 1,300 includes major international corporations. The company has offices in Norwalk, CT, Australia, Europe and the United Arab Emirates.

Reach Oni Chukwu, CEO of etouches, at (203) 403-9470 or ochukwu@etouches.com; Steve Young at (650) 321-4910 or info@hggc.com

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