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A Deep Dive into The Modern Digital Tradeshow

Mike Thomas
, News Writer
September 7, 2017
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New York — Longtime trade show and events industry consultant Francis J. Friedman’s new book The Modern Digital Tradeshow is out this fall, and industry professionals can download a digital version for free.

Subtitled “The Analog to Digital Industry Transformation for Revenue and Growth in the New Customer Experience Marketplace,” it covers a wide array of topics, including future industry drivers, technology trends, brand management, content, digital marketing and much more.

Those offering advance praise include Bravo Management Group Principal Steven Hacker, tech journalist Michelle Bruno, IAEE President and CEO David DuBois and Exhibit Surveys, Inc. CEO and President Skip Cox. Dubois calls Friedman’s book “both a strategic look ahead as well as a ‘how to’ book to help individual show organizers become successful digital marketers.” In Cox’s estimation, it’s “a must-read for event organizers looking for insights to stay ahead of the curve in sustaining event growth and relevancy in the future.” 

Meetings and trade show analyst Corbin Ball penned the preface in which he praises Friedman for covering “in a clear and cogent manner how and why things are changing and what can be done to counter and thrive with the disruptions.”

In his introduction, Friedman says he wrote The Modern Digital Tradeshow “because the next 10 years in the digital transformation of marketing, and the increasingly self-directed actions of our large exhibitors and attendees, will continue to redefine the context and focus of the tradeshow industry… if we let it.”

“My purpose for this book,” he explains, “is to point a future direction for the tradeshow industry’s necessary strategic conversations about digitally transforming itself, our shows, events, products and organizations over the next 10 years.”

More information is available at

Reach Francis J. Friedman at (212) 879-6400 or



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