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  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.
  • JW Marriott will open the 4,000-room Drew Las Vegas in 2020 at the site of the stalled Fontainebleau hotel project on Las Vegas Blvd.
  • Denver OK’d contracts for a $233-million expansion featuring an 80,000-sf rooftop ballroom and terrace at the Colorado Convention Center.
  • The latest numbers rank NAMM’s 2018 show the largest in its 117-year history with more than 115,000 attendees and nearly 2,000 exhibitors.
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • International Assoc. of Amusement Parks and Attractions President and CEO Paul Noland has resigned. CFO Hal McEvoy steps in temporarily.
  • The Aria Resort & Casino $170-million expansion in Las Vegas adds 200,000 sf of flex meeting space, raising total space to 500,000 sf.
  • Gary Musich announced his retirement as Vice President of Sales for Meet AC effective March 2 after 25 years representing Atlantic City.
  • The San Diego Convention Center named ON Site, a GES company, its exclusive sound and rigging vendor and preferred audio visual provider.
  • Board members of UK-based UBM have accepted an offer from Informa for a reported 3.8 billion pounds ($5.3 billion).

Cygnus Business Media Tests Strength of Agricultural Group with Offer to Sell

Sandi Cain
, News Editor
February 22, 2013
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Ft. Atkinson, WI — In response to periodic inquiries from interested parties, Cygnus Business Media has put its agricultural trade shows up for sale. “We chose (these) due to their success and profitability,” said executive vice president of the agriculture, technology and transportation group Gloria Cosby. “They are highly successful shows,” she added.

The sale also would include two print properties, FEED & GRAIN magazine and FeedandGrain.com and the Case IH Farm Forum, a print and digital content vehicle for the Case IH dealer/distributor network.

Cosby said the agricultural group has been priced at a “very high value” and that if a commensurate offer isn’t forthcoming, it is possible that the company would take the offer off the table. She compared the move to a homeowner testing the market by offering a home for sale, but then removing it from the market if the offers don’t meet expectations.

Shows under the agricultural umbrella include: the Interconnectivity Conference in Altoona, IA; Farmfest in Redwood County, MN; Dakota Fest in Mitchell, SD; Amarillo Farm & Ranch Show in Amarillo, TX; and Northern Illinois Farm Show in DeKalb, IL. Northern Illinois Farm Show was held in January this year. For the others, it’s “business as usual,” for the already-scheduled 2013 shows, Cosby said.

Other components of Cygnus Business Media are not currently on the market.

Reach Gloria Cosby at (920) 563-1605 or Gloria.cosby@cygnus.com

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