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CEIR Report on Attendee Floor Engagement Focuses on Networking

Sandi Cain
, News Editor
August 18, 2017
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Dallas —
As show organizers begin to ramp up plans for 2018 events, the Center for Exhibition Industry Research (CEIR) has issued a report with insights about potential networking activities in common areas and a breakdown of the different ways they can be used.

This report on Attendee Floor Engagement Tactics is the fifth in a series of eight. It follows an earlier study which showed an event’s repeat attendance was strongly driven by the opportunity for person-to-person engagement on the exhibit floor. Ninety-eight percent of organizers offer these activities, the study notes, but less than one-quarter of exhibitors sponsor networking events.

Part Five of this series focuses on exhibition floor networking opportunities that are outside of the exhibit booth, but in common areas that make it easy for attendees to mingle.

“Selling booths is no longer just a transaction,” said CEIR CEO Cathy Breden. “Both organizers and exhibitors have shared opportunities for creating engagement on the show floor. This report provides insights into how to better align what is offered by the organizer and exhibitors with attendee preferences — what they are using. It will help the organizer identify the activities the exhibitors might sponsor and will help exhibitors to also have better information on engaging with attendees.”

The new report looks at 10 potential networking activities for common areas and details the different ways they are used by exhibitors, industry sectors, and other demographics. For instance, receptions during show hours draw 73% or more of event attendees, are offered by 55% of organizers and sponsored by 20% of exhibitors.

The report also identifies unique exhibitor differences in various industry sectors to examine the extent of exhibition activity and other demographics. For exhibition organizers, differences are reported by an event’s size and regional scope of participation.

Reach Cathy Breden at (972) 458-8002 or cbreden@iaae.com.

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