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  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.
  • JW Marriott will open the 4,000-room Drew Las Vegas in 2020 at the site of the stalled Fontainebleau hotel project on Las Vegas Blvd.
  • Denver OK’d contracts for a $233-million expansion featuring an 80,000-sf rooftop ballroom and terrace at the Colorado Convention Center.
  • The latest numbers rank NAMM’s 2018 show the largest in its 117-year history with more than 115,000 attendees and nearly 2,000 exhibitors.
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • International Assoc. of Amusement Parks and Attractions President and CEO Paul Noland has resigned. CFO Hal McEvoy steps in temporarily.
  • The Aria Resort & Casino $170-million expansion in Las Vegas adds 200,000 sf of flex meeting space, raising total space to 500,000 sf.
  • Gary Musich announced his retirement as Vice President of Sales for Meet AC effective March 2 after 25 years representing Atlantic City.
  • The San Diego Convention Center named ON Site, a GES company, its exclusive sound and rigging vendor and preferred audio visual provider.
  • Board members of UK-based UBM have accepted an offer from Informa for a reported 3.8 billion pounds ($5.3 billion).

CEIR Report on Attendee Floor Engagement Focuses on Networking

Sandi Cain
, News Editor
August 18, 2017
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Dallas —
As show organizers begin to ramp up plans for 2018 events, the Center for Exhibition Industry Research (CEIR) has issued a report with insights about potential networking activities in common areas and a breakdown of the different ways they can be used.

This report on Attendee Floor Engagement Tactics is the fifth in a series of eight. It follows an earlier study which showed an event’s repeat attendance was strongly driven by the opportunity for person-to-person engagement on the exhibit floor. Ninety-eight percent of organizers offer these activities, the study notes, but less than one-quarter of exhibitors sponsor networking events.

Part Five of this series focuses on exhibition floor networking opportunities that are outside of the exhibit booth, but in common areas that make it easy for attendees to mingle.

“Selling booths is no longer just a transaction,” said CEIR CEO Cathy Breden. “Both organizers and exhibitors have shared opportunities for creating engagement on the show floor. This report provides insights into how to better align what is offered by the organizer and exhibitors with attendee preferences — what they are using. It will help the organizer identify the activities the exhibitors might sponsor and will help exhibitors to also have better information on engaging with attendees.”

The new report looks at 10 potential networking activities for common areas and details the different ways they are used by exhibitors, industry sectors, and other demographics. For instance, receptions during show hours draw 73% or more of event attendees, are offered by 55% of organizers and sponsored by 20% of exhibitors.

The report also identifies unique exhibitor differences in various industry sectors to examine the extent of exhibition activity and other demographics. For exhibition organizers, differences are reported by an event’s size and regional scope of participation.

Reach Cathy Breden at (972) 458-8002 or cbreden@iaae.com.

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