This Just In
  • AVIXA, organizer of InfoComm in Las Vegas, is teaming with InfoCommAsia to launch InfoComm Southeast Asia in Bangkok May 15-17, 2019.
  • Shomex Productions will partner in the Unmukt Festival, which will target the senior citizen market in India and launch in December.
  • Lance Fensterman has been promoted to President of Global ReedPOP, the pop culture division of Reed Exhibitions.
  • The Las Vegas City Council votes April 4 on a proposal to build a new $76 million 350,000-sf downtown exhibition center.
  • Hilton will cut commissions to housing firms and other agencies that book room blocks at its U.S. and Canadian hotels from 10% to 7% in Oct.
  • The Reno-Sparks Convention & Visitors Authority announced a 4-year deal for SMG to operate four major Reno-Sparks venues.
  • RetailX will co-locate GlobalShop, Internet Retailer Conference & Exhibition (IRCE) and RFID Journal LIVE! June 2019 in Chicago.
  • Freeman is launching cloud-based digital floorplan management system BlueprintTM in the U.S. to make real-time booking data available.
  • A new CEIR report provides benchmarks for all phases of a marketing campaign and details characteristics for success in growing attendance.
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.

Bright Spots Shine Through in April’s Trade Show Dashboard

Jamie Bartosch
, News Editor
June 17, 2018
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Overall, the Trade Show Executive Dashboard of Monthly Trade Show Metrics showed a 1 percent dip in exhibitors and 0.9 percent decline in attendance in April 2018. Exhibit space eeked up 0.8 percent. 

By comparison, April 2017 tallied a 0.7 percent increase in exhibitors, a 2.9 percent increase in attendance, and a 2.6 percent growth in exhibit space. 

One ray of sunshine was the Sea-Air-Space Exposition, one of eight shows that showed growth in all three metrics. The show’s double-digit increases included a staggering 40.6 percent increase in attendance, helped by its largest ever outdoor display of military helicopters and boats.

Another bright spot was MODEX, which expanded this year’s show to two show floors, making it more of a complete supply chain event and a one-stop source for solutions. It helped increase attendance by 24 percent.

So did the major investment made by MODEX sponsor MHI in the educational and network offerings at the show – things like high-end keynotes, Industry Night with comedian Jim Gaffigan, and the MODEX Backyard which featured local food trucks, video interviews with exhibitors and attendees, interactive games and giveaways.

A few other noteworthy points about April’s trade shows metrics:

  • A smaller National Association of Broadcasters (NAB) show this year still ranked as the month’s largest with 1,045,000 nsf of exhibit space. The show’s futuristic vibe included a Star Wars themed main stage session, produced by George Lucas’ Industrial Light & Magic team.
  • WCX18 – SAE World Congress Experience saw space and exhibitors increase by roughly 20 percent each. However, there was a 9 percent attendance drop, attributed to SAE tightening the parameters on free admission for speakers and paper authors.
  • Reed’s ISC West, a Gold 100 show, and PACK EXPO East (the off-year alternative to PMMI’s biennial flagship PACK EXPO), both performed well overall.

Looking ahead, July’s calendar doesn’t contain any mega-shows, but some interesting new arrangements. Cosmoprof North America will debut its new partnership with London incubator firm Founders Factory. An expanded IFT18 will be held in Chicago. Also, the Atlanta International Gift and Home Furnishings Market will take place just two months after it’s organizer, AmericasMart, joined the International Market Centers portfolio as part of a major merger deal.



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